In this episode of the Simple Business Show™, host Steph Blake sits down with Susan Friesen, the founder of E Vision Media and a renowned brand strategist with over 25 years of experience. Susan has dedicated her career to helping entrepreneurs and business owners build powerful, purpose-driven brands that stand out in competitive markets.

Steph and Susan dive into the nuances of brand positioning, uncovering why it’s not just a buzzword but a critical element for achieving long-term success.

Whether you’re just starting out, pivoting, or scaling your business, this conversation is packed with actionable insights to help you refine your brand, attract your ideal audience, and experience more freedom in your entrepreneurial journey.

What You’ll Learn in This Episode:

• Understanding Brand Positioning: What it is and why it’s essential for every business.

• Why Brand Positioning Matters: The surprising ways it influences your visibility, credibility, and profitability.

• Adapting Your Brand Strategy: How to align your brand with your evolving business goals.

• Brand Strategy for Growth: Tailored advice for entrepreneurs at every stage of business.

• Evaluating Brand Effectiveness: Key metrics and indicators to assess if your branding efforts are working.

…and so much more!

CONNECT WITH SUSAN FRIESEN

• Website
• Facebook Personal
• Instagram
• LinkedIn
• Facebook Business
• Twitter
• YouTube

RESOURCES MENTIONED

• Brand Brilliance Checklist – 25 Powerful Steps to a Distinctive & Loyal Brand
• This 25-point checklist is designed to help you assess and refine your brand strategy. It unpacks your brand fundamentals, statements, communications, design and marketing so you can gain valuable insights to enhance your brand positioning and find out what areas to work on to create a brand that resonates with your ideal clients, builds trust, and increases your market recognition.

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HELPFUL LINKS

Simple Business Community – Free To Join

Your home for connection, clarity, and business growth – made simple.

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Simple Business School™

All-inclusive membership from Steph Blake that helps you run a simple, streamlined and profitable online business in less than 20 hours per week.

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Simple Business Suite™

All-in-one business management and marketing tool created by host Steph Blake to simplify your backend systems.

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Simple Business Shop

Trainings, templates and resources to simplify your business.

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Apply To Be a Guest