One minute you’re making random videos for fun. Next thing you know, people are watching, brands are calling, and somehow this is your job now.

Matt Peterson joins us to talk about how he turned short-form videos into a full-time creator career, and what actually happens after you get that first big hit.

In this episode, we get into:

• How Matt went from messing around with videos to building a real audience
• What makes people actually stop scrolling and watch
• How he knows when a content idea is running out of gas
• The reality of brand deals, talent agencies, and getting paid to create
• Why he still films and edits most of his content on his phone
• What creators really deal with when their income depends on views
• How he uses his platform to help family-owned restaurants
• The less glamorous side of creator life, including health insurance and colonoscopies

If you’ve ever wondered what it’s actually like to make content your full-time job, this conversation goes way beyond “just go viral.”