Sideways Rain
Sideways Rain
Podcast Description
In the unpredictable storm of building businesses, Sideways Rain explores the art and science of innovation and entrepreneurship. Hosted by two industry leaders—JR Spiess, CEO of The 180 Group, and Kris McNeil, Co-Founder of WIFT—this podcast delves into the challenges, pivots, and breakthroughs of scaling ventures in both the digital and experiential worlds. From tech solutions to human connections, we tackle the chaos of business growth with stories, strategies, and insights that help you thrive no matter where the rain comes from.
Podcast Insights
Content Themes
The podcast focuses on themes such as innovation, entrepreneurship, and technology with specific episodes covering work-life balance for entrepreneurs, tech development challenges, and the role of public relations in business success. For example, an episode titled The Truth About Work-Life Balance shares candid stories of navigating personal and professional chaos, while Navigating the Chaos of Tech & Innovation discusses the unpredictable nature of software development.

In the unpredictable storm of building businesses, Sideways Rain explores the art and science of innovation and entrepreneurship. Hosted by two industry leaders—JR Spiess, CEO of The 180 Group, and Kris McNeil, Co-Founder of WIFT—this podcast delves into the challenges, pivots, and breakthroughs of scaling ventures in both the digital and experiential worlds.
In this episode of Sideways Rain, JR and Kris sit down with Shanondoah Nicholson, a corporate event planner turned full time freelancer and the host of Beyond the BEO. Together, they tackle the “capacity lie,” why hotel capacity numbers often collapse the moment you add real world productionneeds, and how planners can get to a faster yes or no before they sign.
Shanondoah also drops a career resiliency mindset that every event pro needs: keep your bag packed, keep your network active, and make it easy for people to help you when the wind shifts.
You will also hear her lightning round picks, including two must read books for event professionals: The Art of Gathering and Unreasonable Hospitality.
Links and references
Shanondoah’s podcast: https://open.spotify.com/show/0l3OjPoH7xMGc3GRiPfoav?si=43785f9408f444ad
Shanondoah on LinkedIn: https://www.linkedin.com/in/shanondoahnicholson/
Book mentioned: The Art of Gathering by Priya Parker: https://www.amazon.com/Art-Gathering-How-Meet-Matters/dp/1594634939/
Book mentioned: Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573/

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