TAG'D: Beyond The Award
TAG'D: Beyond The Award
Podcast Description
Welcome to TAG'D: Beyond the Award, the podcast that celebrates innovation, excellence, and leadership. Each episode dives into the inspiring stories behind the nominees and winners of The TAG Awards, uncovering the breakthroughs, challenges, and triumphs that define their journey. Whether it’s cutting-edge technology, transformative products, or visionary leadership, we’re here to explore what it means to stand out and shape the future of your industry. Let’s go beyond the award and into the heart of innovation. Here is your host, Justin Starbird.
Podcast Insights
Content Themes
The podcast focuses on topics like MedTech innovation, leadership excellence, and the TAG Awards process, with episodes featuring insights on human factors engineering in medical devices, the role of strategic partnerships in healthcare, and the evaluation criteria judges consider for awards. Specific episodes discuss the importance of innovation and the value of recognition, as shared by guests such as Rick Curtis and Dr. MaryBeth Privitera.

Welcome to TAG’D: Beyond the Award, the podcast that celebrates innovation, excellence, and leadership. Each episode dives into the inspiring stories behind the nominees and winners of The TAG Awards, uncovering the breakthroughs, challenges, and triumphs that define their journey. Whether it’s cutting-edge technology, transformative products, or visionary leadership, we’re here to explore what it means to stand out and shape the future of your industry. Let’s go beyond the award and into the heart of innovation. Here is your host, Justin Starbird.
Ever wonder why your company keeps losing on awards even with great products!?
Meet Susan Turkell, The Awards Guru, who says the problem isn't your product, it's your story.
Her secret? ”Story mining”. She's an outside expert who finds the powerful, emotional moments your internal team is just too close to see.
In this episode, we dig into the real, raw psychology of awards. We'll cover:
Why awards are actually a huge tool for hiring and team motivation.
How to talk about big growth (like ”doubling” revenue) without giving away your private financial numbers.
The strategic advantage of hiring a nomination expert (she compares it to calling a plumber for a burst pipe!).
Why rushing your entry for a deadline is the worst move.
If you're tired of seeing your nominations ”tossed out” for not answering the question, this one's a must-listen!
Time to stop filling out forms and start winning! Press play!

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