Brand Builders
Brand Builders
Podcast Description
In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™
Podcast Insights
Content Themes
Explores a variety of topics centered around entrepreneurship in consumer goods, with episodes discussing brand creation, community building, and challenges faced by founders, such as the transition from corporate jobs to launching new businesses, exemplified by conversations with entrepreneurs from diverse sectors like yogurt, perfume, sneakers, and craft beer.
In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™
In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising.
Chapters:
(00:00) Precap
(01:43) Introduction to COA
(07:44) Reimagining Chocolate's Healthful Origins
(10:33) Innovative Snacking Formats and Ingredients
(13:40) From Ideation to Product Development
(17:45) The Science of Fermentation and Protein Quality
(19:47) Commercialization and Production Challenges
(22:38) Finding the Right Manufacturing Partner
(25:50) Funding the Venture: Bootstrapping and Angel Investors
(28:52) Navigating the Fundraising Landscape
(33:42) Navigating the Current CPG Landscape
(35:49) Go-to-Market Strategies for CPG Brands
(44:34) Understanding Product-Market Fit
(53:01) Managing Cash Flow in CPG Startups
(58:04) The Corporate vs. Startup Experience
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