CultureTalk
CultureTalk
Podcast Description
Join us for candid conversations with the visionaries and leaders shaping today’s cultural landscape. Each episode of CultureTalk dives deep into the challenges, triumphs, and transformative power of arts and culture.
From innovative audience engagement strategies to philosophical discussions about art’s role in society, our guests share their unique perspectives and practical insights gained from years at the forefront of cultural organisations.
Podcast Insights
Content Themes
The podcast covers a variety of themes related to arts and culture such as digital transformation, the impact of AI on creativity, environmental responsibilities of digital technologies, and audience engagement strategies, with episodes featuring discussions on topics like the balance between innovation and tradition in theatre and the hidden environmental costs of digital technology.
Join us for candid conversations with the visionaries and leaders shaping today’s cultural landscape. Each episode of CultureTalk dives deep into the challenges, triumphs, and transformative power of arts and culture.
From innovative audience engagement strategies to philosophical discussions about art’s role in society, our guests share their unique perspectives and practical insights gained from years at the forefront of cultural organisations.
Karel Lievens, Digital Strategist at Viernulvier in Ghent, joins us to talk about rethinking membership, pricing and digital strategy in arts and culture. We draw on his time on both sides of the sector, from building websites for venues to running digital strategy inside one.
We talk about how Bijloke overhauled their rigid season-ticket system into a flexible membership that grew from 200 to around 1,200 members, Viernulvier’s pay-what-you-can pricing experiment, and what happens when you stop treating culture like a fixed product and start treating audiences like people looking for connection.
Key topics covered:
🏛️ Running a venue that’s four different businesses under one roof
🔤 The rebrand that turned into a literal error code
🎟️ Killing fixed seats to grow membership 6x
🎻 Why classical audiences aren’t as traditional as you’d think
💶 What pay-what-you-can pricing actually does to revenue
🖥️ Why cultural venues don’t need a CTO, but do need the right questions asked
Karel Lievens is Digital Strategist at Viernulvier, an arts centre and multi-use venue in Ghent, Belgium.
Want more CultureTalk episodes? Listen on your favourite streaming platform:
🎧 Spotify: https://open.spotify.com/show/2fZmkPCIiFac8GxvV3Lytg
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/culturetalk/id1792405488
🎧 Amazon Music: https://music.amazon.com/podcasts/768e691f-b4a7-4612-9ae4-c820ad9dba3f/culturetalk
Subscribe for more insights from leaders in arts and culture! New episodes every month.
Learn more about CultureSuite at: https://www.culturesuite.co/

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.