Generation Marketing – A B2B Marketing Podcast
Generation Marketing - A B2B Marketing Podcast
Podcast Description
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!
Podcast Insights
Content Themes
The podcast delves into various marketing themes such as effective B2B paid media strategies, understanding what hinders marketing success, and aligning marketing efforts with buyer needs. Episodes include discussions on common pitfalls in paid media and how mindset shifts can combat challenges faced by B2B marketers.
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.
Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”
His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.
Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!
Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipeline. This episode will give you the answer to why your marketing isn’t as effective as it could be.
This episode had so much insight and data that we had to split it into two parts! If you haven’t already listened to Part 1, it is available on all streaming platforms.
Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod
Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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