Generation Marketing – A B2B Marketing Podcast
Generation Marketing - A B2B Marketing Podcast
Podcast Description
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!
Podcast Insights
Content Themes
The podcast delves into various marketing themes such as effective B2B paid media strategies, understanding what hinders marketing success, and aligning marketing efforts with buyer needs. Episodes include discussions on common pitfalls in paid media and how mindset shifts can combat challenges faced by B2B marketers.
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.
Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”
His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.
Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!
Gary, Cremarc CEO, and Rob, Cremarc Success Manager, discuss account-based marketing (ABM) for B2B Tech companies, and why engaging the full buying committee ahead of the buying stage to build reputation and relationships is key in 2025. They discuss actionable tips for defining target clusters, creating personalised content without breaking the bank, and aligning marketing with sales and leadership. This episode answers all your B2B ABM questions!
Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod
Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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