The Retail Razor: Data Blades
The Retail Razor: Data Blades
Podcast Description
Delivering a great customer experience is a challenge every retailer faces. On The Retail Razor: Data Blades we surface valuable insights from real world industry data by slicing through measurable consumer insights based on 1st party research & research at the point of sale. Retail industry experts & analysts join hosts, Ricardo Belmar & Casey Golden, to cut through the clutter to help retailers make informed decisions for delivering a better shopping experience & optimizing their business operations. Each episode focuses on one practical data insight, highlighting the impact to retail operations - what works & what doesn't - to solve critical challenges every retailer faces today & tomorrow!
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**About Your Hosts**
*Ricardo Belmar* is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021-2025. Thinkers360 named him a Top 10 Retail, Top 50 Management, & Top 100 Digital Transformation Thought Leader, plus a 2024 Top Digital Voice. He is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023-2025, & Retail Cloud Alliance advisory council member. Obsessed with the relationship between the brand & the consumer. After a career on the fashion & supply chain technology side of the business, now slaying franken-stacks & building retail tech!
Podcast Insights
Content Themes
The show focuses on practical data insights that affect retail operations, covering themes such as consumer behavior during economic shifts, including episodes like navigating price surges and understanding inflation's impact on different demographics.
Retailers face an endless stream of challenges, but the right data can be the key to unlocking smarter decisions. The Retail Razor: Data Blades cuts through the clutter in retail insights by slicing through complex retail industry research to reveal actionable insights and retail strategies that help retailers optimize customer experiences and business operations.
Hosts Ricardo Belmar & Casey Golden welcome top retail analysts & industry experts, each bringing a single, impactful data-driven insight based on research. Whether it’s consumer behavior, operational efficiency, or tech innovation, every episode breaks down critical findings into clear, practical retail strategies executives can use today.
If you’re looking to make informed management, marketing, & operational choices backed by real-world data, this is the retail podcast for you!
Stay Sharp. Be Data-driven. Harness AI.
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S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights
Season Two of The Retail Razor: Data Blades opens with a sharp focus on the retail metric that makes or breaks growth: conversion rates.
Hosts Ricardo Belmar and Casey Golden sit down with Gareth Johns, Chief Data Officer at TruRating, to reveal how real-time shopper feedback and data-driven insights are helping retailers unlock millions in revenue.
In this episode, you’ll discover:
- Why conversion is the biggest untapped retail growth opportunity.
- The flaws in exit surveys, QR codes, and focus groups.
- How staff availability and customer expectations directly impact sales.
- A footwear case study that drove an 8% lift in conversion and unlocked $16.7M in revenue.
- Practical steps to increase in-store conversion rates and improve customer experience.
If you’re a CMO, COO, or CEO looking to optimize retail performance, this episode delivers conversion strategies you can act on today.
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Chapters:
(00:00) Preview
(00:00) Case Study: Footwear Brand Conversion Success
(00:41) Show Intro
(03:17) Welcome Gareth Johns, Chief Data Officer, TruRating
(03:57) Challenges in Measuring Conversion
(08:36) Effective Shopper Feedback Mechanisms
(13:54) Case Study: Footwear Brand Conversion Success
(18:22) Key Takeaways and Actionable Insights
(20:11) How to Learn More
(20:53) Show Close
Meet your hosts, helping you cut through the clutter in retail data insights:
Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, and named him one of the Top Voices for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.
Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 – 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.
Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.
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