The Retail Razor: Data Blades
The Retail Razor: Data Blades
Podcast Description
Delivering a great customer experience is a challenge every retailer faces. On The Retail Razor: Data Blades we surface valuable insights from real world industry data by slicing through measurable consumer insights based on 1st party research & research at the point of sale. Retail industry experts & analysts join hosts, Ricardo Belmar & Casey Golden, to cut through the clutter to help retailers make informed decisions for delivering a better shopping experience & optimizing their business operations. Each episode focuses on one practical data insight, highlighting the impact to retail operations - what works & what doesn't - to solve critical challenges every retailer faces today & tomorrow!
**Newsletter:** https://retailrazor.substack.com
**YouTube:** https://bit.ly/RRShowYouTube
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**About Your Hosts**
*Ricardo Belmar* is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021-2025. Thinkers360 named him a Top 10 Retail, Top 50 Management, & Top 100 Digital Transformation Thought Leader, plus a 2024 Top Digital Voice. He is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023-2025, & Retail Cloud Alliance advisory council member. Obsessed with the relationship between the brand & the consumer. After a career on the fashion & supply chain technology side of the business, now slaying franken-stacks & building retail tech!
Podcast Insights
Content Themes
The show focuses on practical data insights that affect retail operations, covering themes such as consumer behavior during economic shifts, including episodes like navigating price surges and understanding inflation's impact on different demographics.
Delivering a great customer experience is a challenge every retailer faces. On The Retail Razor: Data Blades we surface valuable insights from real world industry data by slicing through measurable consumer insights based on 1st party research & research at the point of sale. Retail industry experts & analysts join hosts, Ricardo Belmar & Casey Golden, to cut through the clutter to help retailers make informed decisions for delivering a better shopping experience & optimizing their business operations. Each episode focuses on one practical data insight, highlighting the impact to retail operations – what works & what doesn’t – to solve critical challenges every retailer faces today & tomorrow!
**Newsletter:** https://retailrazor.substack.com
**YouTube:** https://bit.ly/RRShowYouTube
**Follow The Retail Razor Show**
**LinkedIn:** https://bit.ly/LI-RRazor
**BlueSky:** https://bit.ly/TRRSbsky
**Instagram:** https://bit.ly/TRRSinsta
**Threads:** https://bit.ly/TRRSthreads
**Facebook:** https://bit.ly/TRRSface
**About Your Hosts**
*Ricardo Belmar* is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021-2025. Thinkers360 named him a Top 10 Retail, Top 50 Management, & Top 100 Digital Transformation Thought Leader, plus a 2024 Top Digital Voice. He is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023-2025, & Retail Cloud Alliance advisory council member. Obsessed with the relationship between the brand & the consumer. After a career on the fashion & supply chain technology side of the business, now slaying franken-stacks & building retail tech!
S1:E6 The Power of Knowledgeable Store Teams
In the final episode to Season 1 of the Retail Razor: Data Blades, hosts Ricardo Belmar and Casey Golden welcome Georgina Nelson, CEO of TruRating. Georgina discusses the significant impact well-informed store teams have on retail performance. Highlighting a global sporting goods retailer’s success, Georgina reveals that 90% of shoppers acknowledged receiving multiple product options from staff, leading to a 27% increase in average shopper spend. The conversation emphasizes the importance of personalized customer interactions, cross-selling, upselling, and the tangible benefits of sales and product training. Insights are derived from TruRating’s innovative approach to gathering customer feedback directly at the point of sale, showing how it supports retailers in enhancing store performance and creating holistic shopping experiences.
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(00:00) Show Intro
(01:12) Georgina Nelson – The Strategic Advantage of Well-Informed Store Teams
(09:40) Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 – 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.
Disclaimer
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