PoolSide with Michelle Bechamps
PoolSide with Michelle Bechamps
Podcast Description
PoolSide unpacks expert insights, transformative strategies, and captivating stories to connect and empower the public entity pooling community. Presented in partnership with GEM, PoolSide is hosted by Michelle Béchamps of Béchamps & Associates—a leader with over 30 years of expertise in pooling, strategic planning, and brand strategy. Whether you’re an industry veteran or just starting out, PoolSide delivers the knowledge and inspiration you need to thrive and excel. Tune in to explore ideas that matter, gain actionable insights, meet industry experts and stay ahead in the world of pooling.
Podcast Insights
Content Themes
The podcast focuses on topics such as risk pooling, strategic planning, and innovative technologies in the industry, with episodes like exploring how AI is shaping the future of pooling and discussing transformative strategies for public entities. Each episode highlights current trends and provides actionable insights to help listeners navigate the evolving landscape.
PoolSide unpacks expert insights, transformative strategies, and captivating stories to connect and empower the public entity pooling community. Presented in partnership with GEM, PoolSide is hosted by Michelle Béchamps of Béchamps & Associates—a leader with over 30 years of expertise in pooling, strategic planning, and brand strategy. Whether you’re an industry veteran or just starting out, PoolSide delivers the knowledge and inspiration you need to thrive and excel. Tune in to explore ideas that matter, gain actionable insights, meet industry experts and stay ahead in the world of pooling.
In pool communications, authenticity is not created by a prompt. It is earned through member experience.
In this episode of the PoolSide Podcast, host Michelle Béchamps is joined by six-time Emmy Award-winning storyteller, producer, and AI educator Erica Hanna of Puke Rainbows Creative for a practical conversation about using AI to strengthen pool communications without losing the member voice.
Together, they explore how public entity pools can use AI to:
- Match the right AI tools to the right types of content
- Cross-check drafts using multiple AI models
- Use AI agents for content curation
- Audit communications for clarity, credibility, and authenticity
- Preserve member experience and testimonials as the true source of the pooling story
This conversation moves beyond the prompt and into the real work of using AI responsibly: sharpening the message, challenging assumptions, validating the story, and keeping people at the center.
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