PoolSide with Michelle Bechamps
PoolSide with Michelle Bechamps
Podcast Description
PoolSide unpacks expert insights, transformative strategies, and captivating stories to connect and empower the public entity pooling community. Presented in partnership with GEM, PoolSide is hosted by Michelle Béchamps of Béchamps & Associates—a leader with over 30 years of expertise in pooling, strategic planning, and brand strategy. Whether you’re an industry veteran or just starting out, PoolSide delivers the knowledge and inspiration you need to thrive and excel. Tune in to explore ideas that matter, gain actionable insights, meet industry experts and stay ahead in the world of pooling.
Podcast Insights
Content Themes
The podcast focuses on topics such as risk pooling, strategic planning, and innovative technologies in the industry, with episodes like exploring how AI is shaping the future of pooling and discussing transformative strategies for public entities. Each episode highlights current trends and provides actionable insights to help listeners navigate the evolving landscape.

PoolSide unpacks expert insights, transformative strategies, and captivating stories to connect and empower the public entity pooling community. Presented in partnership with GEM, PoolSide is hosted by Michelle Béchamps of Béchamps & Associates—a leader with over 30 years of expertise in pooling, strategic planning, and brand strategy. Whether you’re an industry veteran or just starting out, PoolSide delivers the knowledge and inspiration you need to thrive and excel. Tune in to explore ideas that matter, gain actionable insights, meet industry experts and stay ahead in the world of pooling.
Facts can be accurate. The data can be compelling. The presentation can be polished. And your audience can still leave wondering: What does this mean, and what should we do next?
That is the challenge at the center of the newest episode of PoolSide. Host Michelle Bechamps is joined by Jeff Bloomfield, founder of Braintrust, author, and former biotechnology executive, for a conversation about storytelling as a serious leadership and trust-building skill.
They explore how pooling professionals can:
- Communicate complex and technical information more clearly
- Simplify the message without simplifying the issue
- Help audiences understand not only the facts, but why those facts matter
- Make the sometimes invisible value of pooling more visible
Jeff also shares insights from his GEM Summit presentation with fourteen-time, number-one hit singer/songwriter Jimmy Yeary, combining neuroscience and songwriting to reveal why some messages are understood, remembered, and trusted while others are quickly forgotten.
Before your next important conversation with members or your board, do not ask only: What information do I need to share? Also ask: What story will help people see the meaning behind it?

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