NEW ERA
Podcast Description
For everyone committed to fair representation in sport.
Podcast Insights
Content Themes
The podcast explores themes of gender equality in sports, the historical significance of events like the Scotties Tournament of Hearts, and grassroots initiatives such as the Girls Rock programme. Episodes focus on partnership histories, cultural impacts, and strategies for fostering inclusive athletic communities.
For everyone committed to fair representation in sport.
In this episode, Alexandra Adey, Senior Partnerships Manager at The Ringer UK, joins Katie Preston and Elena Kouyoufa to dive into the realities of sports podcasting and women’s sport.
They discuss everything from building a podcast slate at Spotify to the challenges of growing engaged audiences beyond the hype.
Alex shares insights on audience behavior, the importance of authentic host chemistry, and why women’s football and rugby need more than just one-off moments to thrive.
Get the unfiltered take on how to create lasting impact, the commercial opportunities within women’s sport, and what it really takes to keep momentum going when the spotlight moves on.
Disclaimer
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