NEW ERA
Podcast Description
For everyone committed to fair representation in sport.
Podcast Insights
Content Themes
The podcast explores themes of gender equality in sports, the historical significance of events like the Scotties Tournament of Hearts, and grassroots initiatives such as the Girls Rock programme. Episodes focus on partnership histories, cultural impacts, and strategies for fostering inclusive athletic communities.

For everyone committed to fair representation in sport.
In this episode of the SportsPro New ERA podcast, host Elena Kouyoufa speaks with Shivs Thevarr, Vice President, Global Partnership Sales at the Milwaukee Bucks, and Gabrielle Guedj, Director of Chief Commercial Officer at ATP Media, about the power of mentorship and leadership for women in sports.
They discuss the impact of the New ERA program, insights from research conducted by the University of Queensland, and how inclusive leadership, confidence, and community support are helping shape the next generation of leaders.

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