Aesthetic AF – MedSpa Marketing & Sales
Aesthetic AF - MedSpa Marketing & Sales
Podcast Description
The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.Hosted By: Sam Varner: Business Strategist, “The Profit Coach” Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media What You’ll Learn:Proven medspa marketing strategies to attract and retain clientsEffective sales techniques to convert consultations into paying customersSocial media growth tactics to increase visibility and engagementSEO strategies to rank higher in search results and drive more leadsBrand positioning techniques to stand out in a competitive marketReal-world business growth insights from successful medspa owners and industry leadersWhy Listen?Stay ahead of the curve with the latest aesthetic industry marketing trendsLearn how to optimize social media, SEO, and paid ads for your medspaGain insights from top-performing medspa owners and business strategistsGet actionable strategies to increase profitability and scale sustainablyIf you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
Podcast Insights
Content Themes
This podcast centers on key topics pertinent to the aesthetic industry, including effective marketing strategies to attract and retain high-value clients, powerful sales techniques to convert consultations into customers, and social media optimization tips. Episodes delve into real-world examples such as successful case studies from prominent medspa owners as well as expert insights on SEO and brand positioning.
The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.
Hosted By:
Sam Varner: Business Strategist, “The Profit Coach”
Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media
What You’ll Learn:
- Proven medspa marketing strategies to attract and retain clients
- Effective sales techniques to convert consultations into paying customers
- Social media growth tactics to increase visibility and engagement
- SEO strategies to rank higher in search results and drive more leads
- Brand positioning techniques to stand out in a competitive market
- Real-world business growth insights from successful medspa owners and industry leaders
Why Listen?
- Stay ahead of the curve with the latest aesthetic industry marketing trends
- Learn how to optimize social media, SEO, and paid ads for your medspa
- Gain insights from top-performing medspa owners and business strategists
- Get actionable strategies to increase profitability and scale sustainably
If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris Dike
The Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner
This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.
We dive deep into:
- Why copying what your friend’s medspa is doing could land you in serious legal trouble
- What documents are non-negotiable if you're running a medspa
- How delegation agreements and MSOs (Management Service Organizations) work
- The right (and wrong) way to use client photos in marketing
- What to know before opening a second location
- What happens when you actually get audited by the TMB or other boards
- How to handle client complaints before they turn into board complaints or lawsuits
This isn’t just legal theory — Doris has seen it all, and she’s sharing the hard truths medspa owners need to hear. If you're in aesthetics, this is your reminder to stop winging it and get your legal foundation solid.
- 00:24 Common Legal Mistakes in Med Spas
- 02:17 Essential Documents for Med Spas
- 03:17 Understanding MSOs and Delegation Agreements
- 08:25 Importance of Patient Consents and Liability Waivers
- 10:56 Using Client Photos & Marketing Waivers Legally
- 13:29 What to Know When Scaling Your Med Spa
- 15:49 Audits, Compliance, and Real-Life Legal Battles
- 19:12 Handling Negative Reviews & Client Complaints the Right Way
- 23:06 Doris’ Final Thoughts + How to Work With Her
Connect with Doris 👇
- Website: https://dklawg.com/
- Linkedin: https://www.linkedin.com/in/dorisokafor/
Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/
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About The Hosts 🎙
Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa…
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