More than Numbers

More than Numbers
Podcast Description
More than Numbers LIVE - a show for current and future data leaders, analysts, and technicians. Join Ollie Hughes (Co-Founder & CEO at Count, the canvas-based BI tool) as he interviews some of the best minds in data and analytics about making the transition from support function to becoming engines of growth and an invaluable asset to the business they operate in.
Podcast Insights
Content Themes
The show emphasizes topics such as data-driven decision-making, analytics team structure, and governance in the age of AI. For instance, episode 002 features Conor O’Kane from Cleo discussing how analytics functions as a growth engine, while episode 001 explores AI integration with David Jayatillake from Cube, focusing on operational clarity and problem-solving through data. Each episode highlights practical strategies for leveraging data to drive business outcomes.

More than Numbers LIVE – a show for current and future data leaders, analysts, and technicians. Join Ollie Hughes (Co-Founder & CEO at Count, the canvas-based BI tool) as he interviews some of the best minds in data and analytics about making the transition from support function to becoming engines of growth and an invaluable asset to the business they operate in.
As a data leader, one of your most crucial decisions is how to structure your team. Should you centralize for consistency, embed for domain expertise, or find a middle ground?
In this episode of More than Numbers Live, Ollie Hughes sits down with Lydia Monnington, Data Science Lead at Google DeepMind, to explore this perennial challenge facing data organizations of all sizes.
With experience leading data teams at Meta, Ocado, Stuart, and now Google DeepMind, Lydia brings practical insights on what works (and what doesn’t) when organizing data professionals. She breaks down the evolution of data team structures and provides actionable advice on making the most of your talent—regardless of your current setup.
In our conversation, Lydia shares:
- The natural evolution from centralized to embedded teams and the pitfalls to avoid in each model
- Why a matrix/hybrid model often delivers the best results and how to successfully implement it
- Practical approaches to managing specialized roles like data engineers, analysts and scientists
- The critical importance of establishing strong relationships between your data team and business stakeholders
Whether you’re managing a small centralized team, leading embedded analysts, or navigating the complexities of a hybrid structure, this episode offers valuable frameworks to make your data organization more effective.
What you’ll learn
- [01:10] Lydia’s journey from financial modeling at Citigroup to data science at Google DeepMind.
- [03:45] Inside DeepMind’s data challenges: from fusion to forecasting typhoons.
- [05:29] How a 15-person central team supports DeepMind’s data-intensive organization.
- [07:32] Common misconceptions about “perfect” data in big tech companies.
- [10:56] The evolution of data team structures: from centralized beginnings to embedded specialists.
- [12:08] Why centralized teams often become bureaucratic “data factories” as organizations scale.
- [15:00] The potential pitfalls of fully embedded teams: inconsistent tooling and duplicated work.
- [18:30] Matrix/hybrid structures: getting the best of both worlds with the right relationships.
- [22:20] Practical steps to move toward a hybrid model from either extreme.
- [25:40] How to approach structuring specialized roles like data engineers vs. analysts.
- [29:24] Lydia’s career-defining advice: focus on outcomes and the “why” behind your analysis.
Downloads & links
👋 Connect with Lydia on LinkedIn
🗞️ Subscribe to Lydia’s newsletter
🔗 Learn more about Google DeepMind
🚀 Connect with Ollie Hughes
🎙️ Subscribe to More than Numbers Live:

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