Beyond The Sale

Beyond The Sale
Podcast Description
Member updates and information for the NoAZ Assoc. of Realtors.
Podcast Insights
Content Themes
Centers on real estate trends, association updates, and member highlights, with episodes examining recent changes in regulations, best practices for Realtors, and community initiatives. For example, episodes might cover new marketing strategies for 2025 and the implications of technology in real estate transactions.

Member updates and information for the NoAZ Assoc. of Realtors.
Michelle Linton and Dusty Rhoton discuss using AI, specifically ChatGPT, to plan a week of social media content for realtors. They outline a structure for each day: Monday (educational: home value factors), Tuesday (educational: home prep tips), Wednesday (engagement: polls), Thursday (market update: data-driven insights), Friday (engagement: price guessing games), Saturday (promotional: unique listing features), and Sunday (personal: real-life stories). They emphasize the importance of weekly themes, a 3-2-1 formula (3 educational, 2 engagement, 1 promotional posts), and using hashtags and engagement groups to boost algorithm visibility. Dusty also suggests using AI to streamline content creation without losing personal touch.

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