Commerce Beyond Borders
Commerce Beyond Borders
Podcast Description
A future-forward perspective on the rapidly evolving world of commerce and global growth strategies, “Commerce Beyond Borders” provides critical insights, innovative tactics and transformative trends shaping the future of global commerce.
Podcast Insights
Content Themes
The podcast delves into themes such as AI innovation, the electric vehicle revolution, digital retail transformation, and the evolving landscape of emerging markets. Specific episodes explore China's AI advancements with experts like Dan Wong, the rise of Chinese EV manufacturers and their impact on traditional automotive markets featuring Tu Le, and the balance of technology and human interaction in retail discussed by Carl Boutet.

Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
Korea has just 51 million people and a GDP under 2 trillion dollars, yet it was the fifth-largest luxury market in the world in 2023 and continues to export culture, from beauty to fashion to retail experience, at a scale far beyond its size.
On this episode of Commerce Beyond Borders, Renee Hartmann and Chris Baker sit down with Dominika Kustosz-Lee, a Rethink Retail Top Expert for 2025 and 2026 with nearly two decades of experience across Korean e-commerce, luxury, and business development.
They dig into why Korean consumers move as one, how Olive Young became the infrastructure behind K-beauty’s rise, why Seongsu is now known as Korea’s pop-up capital, and what global brands consistently get wrong when they try to enter the market.

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