Leaders in Behavioral Science
Leaders in Behavioral Science
Podcast Description
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.Hosted by Anders Bengtsson, PhD, founder of Protobrand, this conversation series explores the role of behavioral science across market research. Join us as we interview insights experts with behavioral science experience, about current developments in the industry, predictions and more.
Podcast Insights
Content Themes
The podcast centers on behavioral science applications in market research, with episodes discussing topics like the impact of AI on data analysis and the importance of retaining human behavior insights, such as the inaugural episode featuring Alex Peters discussing AI's transformative capabilities.
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.
Hosted by Anders Bengtsson, PhD, founder of Protobrand, this conversation series explores the role of behavioral science across market research. Join us as we interview insights experts with behavioral science experience, about current developments in the industry, predictions and more.
Hosted by Anders Bengtsson, PhD, founder of Protobrand, the first episode interviews Alex Peters, Behavior Change Center of Excellence Lead at Reckitt.
Anders and Alex talk about how AI’s capabilities are undeniably transforming how we gather and analyze data, Alex stresses the importance of retaining a connection to real human behaviors.
Alex also discusses the critical role that behavioral science plays in this AI-driven era, emphasizing the need for the scientific method and data-driven decision-making. He highlights how AI tools can complement the science of behavioral research by enabling deeper understanding through more robust and diverse samples.
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