In this episode, Host, Gavin Ekstrom sits down with Top-Producing Mortgage Lender and Entrepreneur, Shawn Kaplan, to unpack how to earn attention and convert it—without gimmicks. Shawn shows how consistency, authentic content, and tight systems can overcome today’s trust recession. They dig into practical frameworks—batching content, measuring interactions over views, turning DMs into deals, and running your presence like a media company—while protecting family time and boundaries. If you’re a lender or agent looking to transform credibility into closings, this playbook is for you.