As founder and CEO of Hawke Media, Erik Huberman has helped generate over $2.9B in revenue for brands like Red Bull, Verizon, TRX, and many many more, all while making world-class marketing accessible to businesses of any size.

In this episode, we unpack Erik’s proven framework for brand growth (awareness, nurturing, and trust) and how he’s turned a small team into a $150M powerhouse. We talk about why cutting marketing in a downturn is a rookie mistake, how to turn client relationships into lasting partnerships, and why the smartest founders build ecosystems, not one-off ventures.

But this conversation goes way beyond business. Erik shares the “flywheel” that keeps his investments, AI projects, book, and speaking engagements all feeding the core company, why his Hawaiian-shirt marketing stunt caused a stir, and how he juggles being a present dad with running a high-growth agency. From piloting planes to marathons, Erik is all about creating momentum that lasts.

If you want real, battle-tested advice on scaling, networking, and keeping life fun while you do it, this episode is your blueprint.

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