You can chase the hype or you can build a real business. In this episode, we sit down with veteran CEO and operator Scott Dickey, whose 25+ year track record spans everything from marathons and media to fitness empires and live events. Scott keeps it real about what it actually takes to lead companies, scale passion-driven brands, and navigate everything from broken culture to game-changing pivots.

We talk about why “unsexy” industries are often the most lucrative and how authenticity beats posturing every time. Scott also shares what it was like learning from heavyweights like David Stern, his philosophy on leadership (spoiler: no ego, no fluff), and how staying open to change is the real flex.

If you’re building a team, launching a business, or just trying to figure out the next chapter, this one’s packed with perspective, mindset shifts, and solid business game.

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