In this episode, Dave and Jon sit down with Libby Graham, AvreaFoster’s Senior Brand Strategist, to explore the growing role of AI in the brand discovery process — from assisting in research and speeding up ideation. In the process, they touch on AvreaFoster’s larger philosophy around generative AI, the key components of a successful brand discovery process, and some additional considerations that can help to mitigate risk when leveraging AI during brand discovery. Topics include:

• Establishing AI governance. Understand the importance of formalizing the ground rules of generative AI usage and the implementation of human-in-the-loop systems.
• Tactic use cases for AI in brand discovery. Learn all about using AI as your “super librarian” to accelerate research and uncover insight at a faster pace than otherwise possible.
• The three components of brand discovery. Dig into audience analysis, peer landscape analysis and brand analysis, as well as how generative AI can make an impact on each component.
• The “trust but verify” mindset. How to approach AI-generative research with the proper amount of skepticism to ensure you and your clients are protected.