AVREAFOSTER PODCAST: B2B INSIGHTS
AVREAFOSTER PODCAST: B2B INSIGHTS
Podcast Description
Welcome to the podcast, B2B Insights, our take on a podcast series where we dive in and discuss all things B2B marketing. B2B Insights is brought to you by AvreaFoster, one of the most respected brand and digital marketing agencies in the Southwest. At AvreaFoster, we build authentic relationships so brands can grow and prosper. Learn more at AvreaFoster.com.
Podcast Insights
Content Themes
The show covers essential themes in B2B marketing, including data-driven strategies, budget alignment, content marketing effectiveness, and website optimization. Specific episodes explore topics such as the Moneyball approach to improving ROI, building impactful marketing budgets, and proven strategies for creating engaging content that converts leads.
Welcome to the podcast, B2B Insights, our take on a podcast series where we dive in and discuss all things B2B marketing. B2B Insights is brought to you by AvreaFoster, one of the most respected brand and digital marketing agencies in the Southwest. At AvreaFoster, we build authentic relationships so brands can grow and prosper. Learn more at AvreaFoster.com.
In this episode, AvreaFoster’s director of digital strategy, Ben Taylor, joins Dave and Matthew to share his unique Moneyball approach to digital marketing. Drawing from years of experience (and a love for baseball), Ben explores strategies for making the most of your marketing budget, regardless of its size. In this episode, the team discusses:
- The Moneyball mindset. Learn how to optimize your digital marketing campaigns and achieve maximum ROI, no matter your budget.
- What CRO is and why it matters. Discover how conversion rate optimization (CRO) transforms traffic into conversions and unlocks untapped value in your existing marketing efforts.
- Repurposing content for big wins. Hear real-world examples of turning a simple idea into a pipeline-busting lead generator.
- Avoiding common CRO pitfalls. Get expert advice for recognizing low-performing pages, optimizing high-value content and creating better user journeys.
- Making data-driven decisions. Understand which key metrics to track at every stage of the buyer journey: awareness, consideration and conversion.
Disclaimer
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