In this episode of Walk the Valley, Kata talks with Tobias Böcker, former co-founder of Mojo, to unpack what really happens when a promising MedTech company gets almost everything right and still doesn’t make it.Tobias shares the full journey of building Mojo over seven years: from early funding success and clinical validation to hitting an unexpected wall in the market. With a CE-marked product, strong partnerships, and investor backing, the team seemed to have all the pieces in place … until reality proved otherwise.We zoom in on the hard lessons behind that turning point. Why solving a real problem isn’t always enough. How falling in love with your idea can blind you to market signals. And why understanding who pays — and why — is often more important than the technology itself.The conversation also explores Mojo’s pivot from B2B to direct-to-consumer during COVID, where the company achieved rapid growth and became a market leader only to face a different challenge: scaling in a space shaped by stigma, behaviour, and human psychology.This episode is an honest and nuanced look at the “almost made it” side of innovation — and what founders can learn from it.If you’re building in MedTech, this is a must-listen on market fit, go-to-market strategy, and the realities of navigating the valley of death.