New customers cost you money. Existing customers already trust you.

In this live workshop, I break down the exact Lifetime Value (LTV) framework we use to help franchisees grow revenue from the families they already have, through smarter upsells, better timing, and effortless referrals, instead of spending more time and money chasing new enrolments.

If you’re a franchise owner, small business owner, coach, or service-based business looking to grow revenue without constantly hunting for new customers, this workshop is for you.

In this workshop you’ll learn:

✅ Why existing customers are 6x easier to sell to than new inquiries (and what that means for your revenue)

✅ What Customer Lifetime Value (LTV) is, and how Starbucks uses it to justify spending big on marketing

✅ How to grow one family’s value from $270 to $2,500 using 5 proven “levers”

✅ Why timing your offer matters more than the offer itself (the steak analogy)

✅ How to turn a Gold VIP membership into your fastest-growing revenue stream

✅ How to make referrals effortless with a simple MVP program

✅ Why picking ONE lever and going deep beats trying to do everything at once

The goal isn’t to find more customers. It’s to get more value from the ones who already trust you.

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