This is a classic WASP comeback story in a different kind of direction. Alex Neist is a former college and pro quarterback who seemingly had it all post-football – a thriving business career and great family – and then had it all fall apart because of his snoring. It’s true, snoring. Alex found an unlikely answer with mouth taping, which he had to find on his own because he realized our healthcare system didn’t espouse it because there isn’t nearly the profit with it available to providers as, say, recommending meds or a CPAP machine. This kicked in his entrepreneurial spirit. Alex’s philosophy toward starting a business is to identify a problem you’re having and then provide a solution that others can also use to solve that issue. That led him to found Hostage Tape. He will explain to you why the provocative name. Alex says the change in one’s sleep quality, and indeed in the quality of their life, is almost immediate when someone starts mouth taping. He also explains here why there is no reason to be concerned about not being able to breathe while using the product, and about a lot of other unexpected benefits that have made improvements in users’ oral health, workouts, and yes, relationships. Hostage Tape now has hundreds of thousands of customers, some as well-known as Joe Rogan, and Alex’s goal is to help one million people sleep better using Hostage Tape’s products, which include nasal strips that have become all the rage these days for athletes, include many in the track world. Before you dismiss this as woo-woo stuff, definitely give this episode with Alex a listen – it will awaken you – or just the opposite of that – to a very simple, possibly life-changing, solution.

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