The What Podcast
The What Podcast
Podcast Description
The What Podcast is a weekly show by two veterans of the entertainment media universe with a passion for live music and music festivals. They came together over a love of Bonnaroo and found out pretty quickly that they are not alone. In fact, since launching in 2018, they found kindred spirits all over the world who also love the vibe found only at music festivals. Each week they share their own stories and opinions, but they also dig deeper and talk to the musicians and industry insiders who make the magic happen.
Podcast Insights
Content Themes
The podcast focuses on music festivals, live music experiences, and community culture, with episodes covering topics such as festival logistics, lineup announcements, attendee experiences, and artist insights. For example, recent episodes featured discussions on the Bonnaroo 2025 lineup and camping tips, as well as reflections on memorable performances from past festivals.
Bonnaroo is more than just a festival, and The What Podcast is your backstage pass to the stories, secrets, and the magic that makes it so legendary. Hosted by two entertainment industry veterans, each week Barry and Bryan will take you deep into festival culture, live music, and behind-the-scenes stories. Since 2018, we've connected with passionate music fans worldwide, sharing personal experiences, expert insights, and exclusive interviews with the musicians and industry insiders who make festivals happen. Whether you're a Bonnaroo veteran or a first-timer, subscribe now to stay in the loop on everything that makes music festivals unforgettable.
What makes a music festival in Mexico feel so different from one in the United States? This week on The What Podcast, Barry and Bryan talk with Ricardo Gómez from OCESA, the promoter behind Mexico City's massive Corona Capital Festival. Ricardo shares how Mexican festival culture compares to the U.S., from the unmatched passion of Mexican fans and the emotional connection they have with artists, to how sponsorships help keep ticket prices affordable without compromising the experience.
The conversation goes deep into the logistics of building a large-scale event in Mexico City, including lineup curation, routing challenges, and the economics of booking international headliners. For Bonnaroo and music festival fans alike, it's a fascinating behind-the-scenes look at how live music thrives south of the border, and what American festivals could learn from the energy, community, and creativity that define Mexico's biggest music festivals.
Listen to this week's episode here or watch it on YouTube. As always, subscribe to The What Podcast wherever you get podcasts for weekly updates on Bonnaroo and festival news!
______
(00:00:00) Intro
(00:01:44) Interview with Ricardo Gómez of OCESA
(00:48:50) Wrap-up
(00:53:24) Outro
LINKS MENTIONED IN THIS EPISODE
CaveFest 2025: Exploring the Underground Magic of The Caverns
______
🎧 LISTEN LINKS
Website: https://thewhatpodcast.com
Spotify: https://thewhat.co/spotify
Apple Podcasts: https://thewhat.co/applepodcasts
YouTube Music: https://thewhat.co/youtubemusic
Amazon Music: https://thewhat.co/amazonmusic
📱 SOCIAL LINKS
Discord: https://discord.gg/zShHTeCYGn
YouTube: https://www.youtube.com/@thewhatpodcast
X: https://x.com/thewhat_podcast
Instagram: https://www.instagram.com/thewhatpodcast/
Facebook: https://www.facebook.com/thewhatpodcast/
TikTok: https://www.tiktok.com/@thewhatpodcast
Bluesky: https://bsky.app/profile/thewhat.co
Threads: https://www.threads.net/@thewhatpodcast
Email: [email protected]
The What Podcast theme: "Aquarius" by *repeat repeat
Other music provided by Midist
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.