Open Residency
Open Residency
Podcast Description
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency dives deep into the minds of true operators—the individuals who are the last line of defense in their business. Each conversation offers a glimpse into the operator’s playbook, sharing real-world insights from those who’ve navigated the toughest challenges in business. Whether you’re an entrepreneur or a leader, this podcast is a must-listen for actionable lessons.
Podcast Insights
Content Themes
The podcast explores themes like entrepreneurship, business strategy, and product innovation. Episodes delve into topics such as fundraising challenges, community-building in non-alcoholic beverages, and marketing strategies for consumer packaged goods, with specific discussions around the journey of Slate Milk in the protein drink market and the transformation of retail by Ghost.
The show for ambitious operators scaling their businesses.
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.
Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook
In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.
We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]
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00:00:00 Trailer
00:01:05 Franchising 101
00:04:19 What Franchisees Actually Get
00:07:53 Royalties, Fees, Marketing Fund
00:12:13 The Multi-Unit Franchisee Playbook
00:13:27 Unit Economics, 15 to 18 Percent EBITDA
00:18:31 Why Oak Berry Went Corporate in the US
00:25:01 Master Franchise Structure Explained
00:42:04 Verticalization, the $15M Factory Bet
00:49:41 The Amazon Supply Chain
00:55:47 The Origin Story, Cancer, and First Store
01:06:45 The Insurance Check That Started It All
01:19:52 F1 Sponsorship ROI per Market
01:22:52 Tennis, Indian Wells, and $500K in 9 Days
01:27:35 Le Mans FC and the Sports Investment Thesis
01:40:53 Prompt Shop and the AI Marketplace
01:44:31 Quickstrike Questions
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