Open Residency
Open Residency
Podcast Description
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency dives deep into the minds of true operators—the individuals who are the last line of defense in their business. Each conversation offers a glimpse into the operator’s playbook, sharing real-world insights from those who’ve navigated the toughest challenges in business. Whether you’re an entrepreneur or a leader, this podcast is a must-listen for actionable lessons.
Podcast Insights
Content Themes
The podcast explores themes like entrepreneurship, business strategy, and product innovation. Episodes delve into topics such as fundraising challenges, community-building in non-alcoholic beverages, and marketing strategies for consumer packaged goods, with specific discussions around the journey of Slate Milk in the protein drink market and the transformation of retail by Ghost.
The show for ambitious operators scaling their businesses.
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.
Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook
In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of.
We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy!
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
TIMESTAMPS:
00:00:00 Trailer
00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta
00:01:36 What Is a Ketone? The Fifth-Grade Version
00:05:05 How Do You Pick A Partner? The Vibes-First Framework
00:16:55 Whitelisting – What Percent of Your Meta Ads Are Partner Ads?
00:29:02 The Secret Sauce Of The QR code
00:37:43 What Does A Successful Retail Pitch Actually Look Like?
00:44:21 What's The Biggest Thing You Learned In Retail?
00:48:31 When's The Right Time To Go From D2C To Retail?
00:55:06 What Does Product Development Look Like For Ketone IQ?
01:02:46 What Are The Biggest Mistakes Founders Make In Product Development?
01:06:41 How Do You Use Data And Metrics To Inform Your Products?
01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture
01:24:17 You've Raised $13 Million, What Was The Most Important Lesson?
01:40:11 What's The Biggest Learning Lesson About Leadership At Scale?
01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business?
01:56:28 Quickstrike Questions
🎯 POWERED BY
beehiiv – Use code MARK30 for 30% off Link: https://beehiiv.link/209nk8
📬 GET IN TOUCH WITH OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.