Open Residency
Open Residency
Podcast Description
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency dives deep into the minds of true operators—the individuals who are the last line of defense in their business. Each conversation offers a glimpse into the operator’s playbook, sharing real-world insights from those who’ve navigated the toughest challenges in business. Whether you’re an entrepreneur or a leader, this podcast is a must-listen for actionable lessons.
Podcast Insights
Content Themes
The podcast explores themes like entrepreneurship, business strategy, and product innovation. Episodes delve into topics such as fundraising challenges, community-building in non-alcoholic beverages, and marketing strategies for consumer packaged goods, with specific discussions around the journey of Slate Milk in the protein drink market and the transformation of retail by Ghost.
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency dives deep into the minds of true operators—the individuals who are the last line of defense in their business. Each conversation offers a glimpse into the operator’s playbook, sharing real-world insights from those who’ve navigated the toughest challenges in business. Whether you’re an entrepreneur or a leader, this podcast is a must-listen for actionable lessons.
BTS & more: https://openresidency.com/oren-john
For operators, marketers, and creators — this one's for you. Oren John is rare:
He deeply understands both sides of content marketing — the creative and the performance. People with taste and the ability to stay unemotional about metrics are hard to find nowadays.
This convo is all signal, no fluff. We rapid-fire through content frameworks, creative reference systems, platform strategy, TikTok Shop, influencer partnerships, how Oren makes money, and a lot more.
Enjoy the conversation!
Chapters
00:00 Trailer
00:01:18 The Key to Great Content in 2025
00:02:25 Positioning Yourself
00:05:11 Staying Relevant in the Content Game
00:08:59 Idea Systems for Creators
00:14:20 Mastering Short-Form Content
00:19:53 Formats and Topics That Perform
00:19:52 Universal Ads
00:20:57 Oren's Content Strategy
00:26:08 Quality vs. Quantity
00:31:57 Making Great Content on a Budget
00:41:19 Content Myths
00:44:03 YouTube and the Future of Content
00:54:42 Influencer Marketing Masterclass
01:06:30 A $10k Winning Influencer Strategy
01:14:22 How to Craft a Creative Brief
01:23:20 Brand Partnerships
01:27:07 Turning Content into Real Revenue
01:39:27 The Team Behind Oren's Content Machine
01:42:35 Lightning Round
01:49:22 Outro
Guest: Oren John
Instagram: https://www.instagram.com/orenmeetsworld/?hl=en
LinkedIn: https://www.linkedin.com/in/orenj/
Website: https://orenjohn.com/
Get in Touch
Instagram: https://www.instagram.com/openresidency/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]
Book a call with Mark: https://intro.co/markbrazil
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Disclaimer
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