Funnel Vision
Funnel Vision
Podcast Description
Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.
Podcast Insights
Content Themes
The podcast focuses on various marketing themes including brand building, creator collaboration, human-to-human (H2H) marketing, and product-first strategies. Episodes feature industry leaders discussing topics like using storytelling for brand differentiation and the importance of understanding market dynamics, with examples such as how Kickstarter emphasizes a creator mindset and how Volt positions itself in the fintech industry.
Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.
We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.
In this episode of Funnel Vision, we discuss how humans make decisions (hint: it’s not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.
Listen in, then see how their strategies and insights could apply to your own work as a marketer.
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Timestamps:
1:54: Jeremy and Mark’s background
5:25: The backbone of a Mailchimp creative brief
7:30: Honoring the connection with your customer
14:15: Being right for the time
21:33: The payoff of being thoughtful and clever as a brand
23:19: Long-term vs. short-term
27:10: Why brand is the 401K of marketing
28:48: The one next step
32:33: The motley crew mindset
36:15: Personal inspirations and recommendations
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About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
https://www.wix.com/studio/marketing/resources
Learn more about Funnel Vision:
https://www.wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton —
https://www.amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X/
The Penguin —
https://www.imdb.com/title/tt15435876/
Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins —
https://www.amazon.com/dp/B07KKP62FW/?
The Joe Rogan Experience —
https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Lex Fridman Podcast —
https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL
Crush Live Poker Podcast —
https://open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX
Shōgun —
Disclaimer
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