The ChicoBag Podcast – Redefining Sustainability, One Step at a Time
The ChicoBag Podcast – Redefining Sustainability, One Step at a Time
Podcast Description
Join Andy Keller, founder of ChicoBag and a passionate advocate for sustainability, as he explores the big and small ways we can all contribute to a cleaner, greener future. Whether it’s reducing waste, protecting our oceans, or rethinking the way we consume, The ChicoBag Podcast delivers actionable solutions that inspire positive change.
Through thought-provoking conversations with sustainability leaders, innovators, and changemakers, this podcast equips you with the knowledge and motivation to leave everything better than you found it. Tune in and take your next step toward a more sustainable world.
Listen now and be part of the movement for a brighter, cleaner future.
Podcast Insights
Content Themes
The podcast covers a range of themes centered around sustainability, waste reduction, ocean conservation, and consumption habits, with episodes that include discussions on international treaties like the UN Treaty to End Plastic Pollution and practical strategies for individuals to reduce their ecological footprint. Specific focuses include innovations in sustainable materials, community initiatives to combat pollution, and the intricacies of global environmental policy.
Join Andy Keller, founder of ChicoBag and a passionate advocate for sustainability, as he explores the big and small ways we can all contribute to a cleaner, greener future. Whether it’s reducing waste, protecting our oceans, or rethinking the way we consume, The ChicoBag Podcast delivers actionable solutions that inspire positive change.
Through thought-provoking conversations with sustainability leaders, innovators, and changemakers, this podcast equips you with the knowledge and motivation to leave everything better than you found it. Tune in and take your next step toward a more sustainable world.
Listen now and be part of the movement for a brighter, cleaner future.
Most brands point the camera in the wrong place. Their best stories are buried on page 47 of an impact report no one reads.
Andy Keller sits down with Kevin Willard, owner of brand storytelling studio Assembly and a copywriter who has spent two decades helping organizations like American Forest Foundation, Ocean Conservancy, Hyatt, and Jack Daniels find stories that actually move people. They get into why brands are losing ground in the attention economy, what Huckberry and North Face are doing differently, and what to do when virgin material is cheaper than recycled content and you still want to make the right product.
What you’ll hear:
- Why most brand video gets ignored, and what the top 10% does differently
- How Huckberry built a YouTube channel reportedly worth around $450,000 by reallocating ad spend
- The story arc every piece of content needs (want, obstacle, overcome)
- “Great stories need enemies.” For ChicoBag, it’s plastic waste. What’s yours?
- Why decision by committee turns Rocky Road into vanilla
- Andy gets vulnerable about the virgin-versus-recycled material problem
- AI is sterilizing content. The brands that stay human are the ones that win.
If your brand is rethinking what your promotional products actually say about you, our custom program is built for the brands who care about the answer.
Start here: https://www.chicobag.com/custom-eco-friendly-promotional-products
Connect with Kevin Willard
Website: https://www.asmblyco.com
LinkedIn: https://www.linkedin.com/in/kevinwillardcreativedirector/
Connect with ChicoBag
Website: https://www.chicobag.com
Facebook: https://www.facebook.com/ChicoBag
Instagram: https://www.instagram.com/chicobag
LinkedIn: https://www.linkedin.com/company/chicobag
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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