Pharma Sessions

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Topic Category:

Business, Health and Fitness, Science

Topic Sub-Category:

Medicine, Life Sciences

Where to Listen:

Language:

English

Copyright Notice:

Podcast Stats:

Number of Episodes: 27

Series Type: episodic

Content Type: AUDIO

Podcast Description

Navigating pharmaceutical launch excellence through strategy, technology and career stories. (And sharing fun moments too!)

Podcast Insights

Content Themes

The podcast explores a wide range of topics relevant to the pharmaceutical and medical affairs landscape. Content themes include strategies for pharmaceutical launches, innovations in medical affairs, regulatory challenges, work-life integration, clinical trial diversity, and negotiation skills. Notable episode examples include discussions on the role of AI in medical affairs, achieving work-life balance in medical professions, and the importance of financial implications caused by burnout in pharma.

Further Podcast insights, such as show format, guest types, ideal guests, and target audience are available to Podcast Collab Club Members!

Pharma Sessions

Navigating pharmaceutical launch excellence through strategy, technology and career stories. (And sharing fun moments too!)

In this episode of Pharma Sessions, host Jonathan Kaskey is joined by Anindita (Ani) Sinha, Vice President of Commercial Operations at Shionogi, to unpack practical approaches to drive market success, from translating complex data into actionable field strategies to building effective cross-functional partnerships between commercial and medical teams.

What You’ll Learn:

How to translate complex analytics into simple, actionable field strategies
Why combining influencer buy-in, clear communication, and compensation alignment is crucial for successful field adoption
How to effectively bridge Medical Affairs and Commercial teams while maintaining compliance
The framework for demonstrating ROI on data infrastructure investments through time-saving metrics and ease of insights
Why clean master data management is fundamental to field force effectiveness and accurate performance measurement
How to structure cross-functional collaboration between analytics, commercial, and medical teams for maximum impact

Anindita (Ani) Sinha is Vice President of Commercial Operations at Shionogi, bringing fifteen years of expertise in pharmaceutical and biotech commercial leadership. With a unique background combining an MPhil and doctoral work in microbiology, she has successfully transitioned from scientific research to becoming a strategic analytics leader in commercial pharma operations. Known for transforming complex market intelligence into actionable patient-focused results, Anindita has driven significant improvements across multiple organizations through data-driven decision-making and innovative sampling strategies.

Episode Highlights

[00:00] Introduction
[02:29] The Scientist’s Pivot
[05:01] Scientific Thinking in Analytics
[06:53] Two Essential Questions for Analytics
[08:22] Turning Complex Data into 3 Sentences
[10:30] Internal Influencers and Incentive Alignment
[11:31] Tech as Enabler, Not Just a Tool
[16:19] When Medical and Commercial Collaborate
[22:20] What Success Looks Like
[23:50] What’s ROI, Really?
[27:45] Self-Care and Running Routines

Episode Resources:

Anindita (Ani) Sinha on LinkedIn
Shionogi Website
Jonathan Kaskey on LinkedIn
XSUNT Corporation Website

Or join the Pharma Sessions Substack:
www.pharmasessions.substack.com

How Shionogi’s VP Turns Data into Commercial Success

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