ConversActions
ConversActions
Podcast Description
ConversActions cuts through the noise with conversations that lead to action. Hosted by Bill Mitchell, each episode brings you unique perspectives, practical advice, and strategies from business leaders that you can apply to your own life or business.
With over 20 years of experience connecting companies to growth opportunities, Bill Mitchell brings a wealth of knowledge to the ConversActions podcast. His mission? To help you learn from the best and apply those lessons to your journey.
Podcast Insights
Content Themes
The podcast covers various themes related to business growth, leadership, and innovation. Episodes explore topics like customer retention strategies as showcased by Benz Metal Products, innovation in product development from Palermo's Pizza, and multi-generational leadership insights from Century Companies. Each episode aims to deliver concrete takeaways that listeners can apply in their own journeys.
ConversActions cuts through the noise with conversations that lead to action. Hosted by Bill Mitchell, each episode brings you unique perspectives, practical advice, and strategies from business leaders that you can apply to your own life or business.
With over 20 years of experience connecting companies to growth opportunities, Bill Mitchell brings a wealth of knowledge to the ConversActions podcast. His mission? To help you learn from the best and apply those lessons to your journey.
How do you transform a 50-year-old metal foundry into a cutting-edge digital technology company? In this episode, Mike Klonsinski, President of Berntsen International, reveals how his company made the dramatic leap from forging metal survey markers to developing RFID-enabled smart infrastructure that connects the physical world to digital twin systems.
From providing Lewis and Clark Trail markers to enabling election security through digital tracking, Berntsen International has quietly evolved from a Wisconsin foundry into a technology innovator serving over 6,000 surveyors nationwide. Mike shares insights on managing dual businesses, fostering innovation in traditional industries, and why the future belongs to companies that can bridge the gap between physical assets and digital data systems.
In this episode, we explore:
(02:15) Berntsen International’s origin story
(04:17) Shifting from shaping metal to communicating digital data
(06:09) How RFID gives physical infrastructure a digital signature
(08:53) Customer stories: Lewis and Clark Trail to 200-year mountain surveys
(11:47) Leadership: clear visions, small wins, and passionate consistency
(16:25) Connected survey markers in an AI-driven world
(18:22) Real-world uses: ballot bag tracking and chain of custody
(21:22) CEO lessons: aim 5-10 years ahead and look outside your industry
Resources Mentioned
Disclaimer
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