ConversActions

ConversActions
Podcast Description
ConversActions cuts through the noise with conversations that lead to action. Hosted by Bill Mitchell, each episode brings you unique perspectives, practical advice, and strategies from business leaders that you can apply to your own life or business.
With over 20 years of experience connecting companies to growth opportunities, Bill Mitchell brings a wealth of knowledge to the ConversActions podcast. His mission? To help you learn from the best and apply those lessons to your journey.
Podcast Insights
Content Themes
The podcast covers various themes related to business growth, leadership, and innovation. Episodes explore topics like customer retention strategies as showcased by Benz Metal Products, innovation in product development from Palermo's Pizza, and multi-generational leadership insights from Century Companies. Each episode aims to deliver concrete takeaways that listeners can apply in their own journeys.

ConversActions cuts through the noise with conversations that lead to action. Hosted by Bill Mitchell, each episode brings you unique perspectives, practical advice, and strategies from business leaders that you can apply to your own life or business.
With over 20 years of experience connecting companies to growth opportunities, Bill Mitchell brings a wealth of knowledge to the ConversActions podcast. His mission? To help you learn from the best and apply those lessons to your journey.
Sara Antonson is co-owner of Riverbend Winery & Distillery in Chippewa Falls, Wisconsin. She joins ConversActions to share how her family transformed Riverbend into a welcoming community hub after taking ownership in 2022, blending family values, hospitality, and innovation. From navigating supply chain hurdles to leveraging social media, she offers candid insights into the challenges and rewards of running a family-owned winery. You will also hear practical lessons on teamwork, customer experience, and staying true to your market.
In this episode, we explore:
(02:01) The origin story of Riverbend Winery
(05:13) The family dynamics with two generations in the business
(06:28) Modern communication in winery operations
(09:18) Technology’s impact on winery operations
(12:52) Wisconsin-inspired wine label design
(15:41) Winery marketing strategy reimagined
(18:26) Customer care and knowledge
(22:24) Chippewa Valley grape-based winery
Links mentioned in this episode:

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