This week, the Podcasting Buffalo crew welcomes William Mattar of William Mattar Law Offices for a special edition episode all about branding, marketing, and the power of reinvention. A true Buffalo icon, Bill shares how his creative commercials and unforgettable jingle turned his firm into a household name—and what it takes to build a brand that truly stands out.

From viral campaigns to staying relevant in a changing media landscape, this episode is packed with lessons on keeping your business authentic and memorable. And of course, we close things out with a bonus recast of the courtroom comedy classic My Cousin Vinny!