The Apple Cart
The Apple Cart
Podcast Description
An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.
Podcast Insights
Content Themes
The podcast delves into creativity, marketing strategies, business coaching, and innovative work-life balance, with episodes tackling topics such as the impact of AI on artistry, personal branding for women in leadership, and unique business models. For example, guests have discussed creative solutions for improving SMBs and the significance of positioning in business coaching.

An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you’re a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.
Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser.
Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet.
Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life.
Timestamps
- 05:32 – 09:54: How Vicky became a microbook magician
- 11:15 – 12:05: Why people write books
- 12:42 – 15:24: What a book can do for your business
- 15:52 – 16:51: How ideas evolve over time
- 17:32 – 21:22: What if you don’t know what your book will be about?
- 21:56 – 23:39: Why Vicky picked the name Moxie Books
- 25:44 – 29:02: Favourite projects
- 30:03 – 35:24: Why Vicky has so many hobbies
- 37:53 – 42:18: When AI isn’t helpful
- 42:54 – 45:56: How to be more creative
Useful Links
- Visit Vicky’s website
- Follow Vicky on Instagram
- Connect with Vicky on LinkedIn
- The Apple Cart interview with Janine Coombes
- The Apple Cart interview with Tim Lewis
- Book: Janine Coombes: The Easy Yes
- Book writing course: MicroBook Magic
- Book: Vicky Quinn Fraser: How the Hell do You Write a Book?
- Book: Kenda Macdonald: Hack the Buyer Brain
- Service: Podcast content repurposing

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