Most people using AI are re-writing emails or summarising documents. That’s fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.

Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I’m not a software developer. I’m a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.

Every time I hit a wall — a WordPress setting I didn’t understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn’t figure out, a Linkedin Ad setting I didn’t understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.

That’s the episode. Not theory. Not a tutorial. What this actually looks like in practice.

What’s covered:

• The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call)
• The “screenshot workflow” — the simplest way to use AI when you’re stuck in an unfamiliar tool
• Building a lead magnet page in WordPress with no prior experience
• Creating a five-email nurture sequence in ConvertKit, including the automation logic
• The DNS records moment — being told exactly which one not to touch, and why
• Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic
• Why the master thread / sub-thread / project file structure makes every prompt more powerful

Links:

• Download the free AI self-assessment: jakewoodhouse.io/self-assessment
• Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): jakewoodhouse.io/ai-assessment