Firm Favourites
Firm Favourites
Podcast Description
The podcast that positions legal marketing and business development teams where they belong, as Firm Favourites.Join us as we dive into the world of legal marketing and business development with top specialists from law firms across the globe. In each episode our guests share their expertise, strategies, and visions for the future, exploring the challenges and innovations shaping the industry today.Hosted by KLERQ, the legal tech platform that makes commercial content instantly available, streamlining and enhancing marketing and BD processes in law firms. This podcast is dedicated to amplifying the voices of the professionals driving change. Whether you’re a seasoned marketer or new to the legal industry, tune in to gain valuable insights and stay ahead in an evolving field.https://klerq.io/podcast/
Podcast Insights
Content Themes
Explores themes of legal marketing strategy, business development innovation, and industry challenges, with specific episodes highlighting cultural integration in Southeast Asia, AI's role in legal marketing, and client-centric approaches driven by industry leaders
The podcast that positions legal marketing and business development teams where they belong, as Firm Favourites.
Join us as we dive into the world of legal marketing and business development with top specialists from law firms across the globe. In each episode our guests share their expertise, strategies, and visions for the future, exploring the challenges and innovations shaping the industry today.
Hosted by KLERQ, the legal tech platform that makes commercial content instantly available, streamlining and enhancing marketing and BD processes in law firms. This podcast is dedicated to amplifying the voices of the professionals driving change. Whether you’re a seasoned marketer or new to the legal industry, tune in to gain valuable insights and stay ahead in an evolving field.
https://klerq.io/podcast/
In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure.
We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual curiosity and trust are key to real collaboration between lawyers and BD professionals. If you have ever wondered how to win internal buy-in, build a better pitch machine, or turn chaos into insight, this one is for you.
00:00 | Introduction
01:55 | The story behind 742 Advisors
03:10 | The three biggest issues holding law firms back
07:04 | Why lawyers often resist online visibility
10:13 | Building trust and collaboration with lawyers
13:40 | How to use data and storytelling to drive adoption
15:05 | Why traditional CRMs often fail and what to do instead
18:45 | AI in billing and experience management
22:35 | How smaller firms can compete with big players
24:00 | Quick Fire Fun Round
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Listen now: https://klerq.io/podcast/
https://klerq.io/podcast/
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