All Dots Connected

All Dots Connected
Podcast Description
Welcome to All Dots Connected, where we discuss the keys to scaling growth stage companies. Each episode uncovers the *aha* moments that propelled the most successful growth-stage companies past seemingly insurmountable hurdles and stalled growth. David Manela, Paul Hurley, and Zan Bennett talk to the world’s leading growth stage founders, investors, CEOs, CFOs, CROs and CMOs share their insights.
Podcast Insights
Content Themes
The podcast focuses on themes such as scaling strategies, industry transformations, marketing challenges, and operational efficiencies. Episodes include topics like evolving treatment centers in behavioral health, the shifting landscape of dental marketing, the importance of data infrastructure in scaling, and actionable insights from experienced venture capitalists and entrepreneurs. For instance, discussions explore how alignment and retention contribute to long-term success for companies.

Welcome to All Dots Connected, where we discuss the keys to scaling growth stage companies. Each episode uncovers the *aha* moments that propelled the most successful growth-stage companies past seemingly insurmountable hurdles and stalled growth. David Manela, Paul Hurley, and Zan Bennett talk to the world’s leading growth stage founders, investors, CEOs, CFOs, CROs and CMOs share their insights.
Tom Barr, CEO of Sono Bello and former Starbucks executive, knows that innovation doesn’t always follow the numbers.
In this episode of All Dots Connected, Tom shares rare behind-the-scenes stories about how some of Starbucks’ biggest hits (including the Pumpkin Spice Latte) defied data and relied on intuition and curiosity instead.
Tom also dives deep into his experience scaling Sono Bello from under $100 million to over half a billion dollars in revenue, explaining why relentless growth and rallying your team around a higher purpose is critical to sustained success.
We cover:
- The untold story behind Starbucks’ legendary Pumpkin Spice Latte
- How customer confusion sparked Starbucks’ powerful “customization” strategy
- Why sometimes the smartest business decision is to ignore the data
- Leading your team through uncertainty and scaling during crisis
- Why relentless growth and a clear purpose beat quarterly targets every time
Whether you’re an executive, entrepreneur, or marketer, Tom’s stories will challenge how you think about innovation, growth, and leadership.
Listen and subscribe for more episodes of All Dots Connected.

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