Ready, Set, Midmarket!
Ready, Set, Midmarket!
Podcast Description
Featuring midmarket IT leaders, industry experts, MSPs and vendors focused on midsized companies, this podcast focuses on the latest news, insight, tips, and trends for midmarket IT leaders.
Co-hosted by Adam Dennison, VP of Midsized Enterprise Services (MES) at The Channel Company, and Samara Lynn, senior editor of MES Computing, this episode’s guests are Jason Frame, chief information officer of the Southern Nevada Health District, and Grant Walsh, head of IT security infrastructure and operations at Flow Control Group. This episode focuses on the midmarket’s tech road ahead in 2025 including how midmarket IT leaders are using AI, their concerns about DeepSeek, cybersecurity strategies, AI customer service chat bots so realistically they are indistinguishable from human agents, and more.
Podcast Insights
Content Themes
The podcast covers specific themes such as technology predictions for 2025, the impact of AI on midmarket companies, cybersecurity strategies, and the role of customer service chat bots. Recent episodes have explored topics like the use of AI in midmarket IT departments, concerns about cybersecurity threats like DeepSeek, and innovative strategies for leveraging technology to improve operational efficiency.
Featuring midmarket IT leaders, industry experts, MSPs and vendors focused on midsized companies, this podcast focuses on the latest news, insight, tips, and trends for midmarket IT leaders.
Co-hosted by Adam Dennison, VP of Midsized Enterprise Services (MES) at The Channel Company, and Samara Lynn, senior editor of MES Computing.
The SaaS pricing model used to be simple: buy licenses, count users, and budget accordingly. AI is changing that equation.
In this episode of Ready.Set.Midmarket!, MES Computing’s Samara Lynn and Adam Dennison sit down with Ken Knapton, CIO of Win Brands, and Jason Williamson, CEO of MythWorx, to discuss how AI is reshaping software purchasing, budgeting, and governance.
Topics:
✅ Why AI consumption pricing is creating new budgeting challenges
✅ The rise of token-based pricing and “token sprawl”
✅ Lessons CIOs can take from the cloud computing era
✅ How governance can prevent AI spending surprises
✅ Why some organizations are exploring alternatives to traditional LLMs
✅ Practical advice for negotiating AI-related software contracts
As AI adoption accelerates, midmarket IT leaders need to balance innovation with cost control. This discussion explores the real-world challenges and opportunities ahead. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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