Ready, Set, Midmarket!
Ready, Set, Midmarket!
Podcast Description
Featuring midmarket IT leaders, industry experts, MSPs and vendors focused on midsized companies, this podcast focuses on the latest news, insight, tips, and trends for midmarket IT leaders.
Co-hosted by Adam Dennison, VP of Midsized Enterprise Services (MES) at The Channel Company, and Samara Lynn, senior editor of MES Computing, this episode’s guests are Jason Frame, chief information officer of the Southern Nevada Health District, and Grant Walsh, head of IT security infrastructure and operations at Flow Control Group. This episode focuses on the midmarket’s tech road ahead in 2025 including how midmarket IT leaders are using AI, their concerns about DeepSeek, cybersecurity strategies, AI customer service chat bots so realistically they are indistinguishable from human agents, and more.
Podcast Insights
Content Themes
The podcast covers specific themes such as technology predictions for 2025, the impact of AI on midmarket companies, cybersecurity strategies, and the role of customer service chat bots. Recent episodes have explored topics like the use of AI in midmarket IT departments, concerns about cybersecurity threats like DeepSeek, and innovative strategies for leveraging technology to improve operational efficiency.
Featuring midmarket IT leaders, industry experts, MSPs and vendors focused on midsized companies, this podcast focuses on the latest news, insight, tips, and trends for midmarket IT leaders.
Co-hosted by Adam Dennison, VP of Midsized Enterprise Services (MES) at The Channel Company, and Samara Lynn, senior editor of MES Computing.
In this episode:
Why cybersecurity remains a top spending priority
How AI is complicating traditional IT budget categories
The challenge of forecasting AI and token costs
Why AI governance and training need to accompany investment
How a lean IT team evaluates vendors and security tools
What measurable AI ROI can look like in professional services
How IT leaders can make the investment case to the CFO
🎧 Ready.Set.Midmarket! brings together IT leaders and industry experts to talk about the technology decisions, challenges and opportunities shaping midmarket IT.
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Disclaimer
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