How can SEOs use AI search experiments to uncover new opportunities without losing sight of the fundamentals? 

In this episode of The Search Session, Gianluca Fiorelli talks with enterprise SEO consultant and developer Jan-Willem Bobbink about AI search visibility, reliable Search Console data analysis, indexing issues, Brave, and the challenges of scaling content. 

They also explore spam filtering, SERP analysis, and internal linking strategies that can make a real difference. Discover how hands-on testing, smart tools, and solid SEO fundamentals can help navigate the evolving search landscape.

This is the 86th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Jan-Willem Bobbink
• (02:50) How GSC Wizard Makes AI Analysis of Search Console Data Reliable
• (07:28) Using Bing and Yandex to Diagnose Google Indexing Issues
• (11:37) How Brave Decides What Gets Into Its Index
• (15:34) When Separate Landing Pages Boost LLM Visibility
• (21:40) Passages vs. Dedicated Pages: Knowing When to Stop Scaling
• (26:09) Content Quality, Pruning, and the Power of User Signals
• (30:03) Why Fighting Search Spam Is Getting Harder
• (34:33) Why Every SERP Needs Its Own SEO Strategy
• (37:31) Why LLMs Will Need Stronger Spam and Quality Filters
• (42:14) What the Bollocks Content Experiment Reveals About Google
• (47:51) How to Assess Internal Linking With PageRank

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/seo-ai-search-experiments 

Where to find Jan-Willem Bobbink

• LinkedIn: https://www.linkedin.com/in/jbobbink/ 
• X: https://x.com/jbobbink 
• Website: https://www.notprovided.eu/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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