The Search Session
The Search Session
Podcast Description
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Podcast Insights
Content Themes
The podcast explores ongoing changes in search behaviors, the evolution of AI in SEO, and emerging technologies shaping the future of search. Notable episodes include discussions on the cognitive biases influencing search results and the rising importance of structured data as AI reshapes content strategies, making sense of themes like conversational AI, user intent, and holistic marketing strategies.
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
What happens when search is no longer just Google?
In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms.
They dive into agentic commerce, the evolving role of Schema, structured data, WebMCP, semantic drift, and whether GEO is simply the next phase of SEO or the start of something entirely new. A fast-paced conversation packed with practical insights into building websites that are ready for both people and AI agents.
This is the 74th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:06) Meet Our Guest: Alex Moss
- (02:02) Is SEO Still SEO?
- (04:13) Search Behavior Is the Real Revolution
- (13:01) E-Commerce Protocols: ACP vs. UCP
- (19:09) The Central Role of Google Merchant Center
- (22:03) Structured Data & The True Purpose of Schema
- (30:54) LLMs.txt & Agent Navigation
- (36:59) WebMCP: Should SEOs Adopt It Today?
- (42:43) Vector Embeddings & Reducing Semantic Ambiguity
- (46:38) Blood and Graphs: Why Context Matters
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/agentic-commerce-llm-readiness
Where to find Alex Moss
- LinkedIn: https://www.linkedin.com/in/alexmoss1/
- X: https://x.com/alexmoss
- Website: https://alex-moss.co.uk/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
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