The Search Session
The Search Session
Podcast Description
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Podcast Insights
Content Themes
The podcast explores ongoing changes in search behaviors, the evolution of AI in SEO, and emerging technologies shaping the future of search. Notable episodes include discussions on the cognitive biases influencing search results and the rising importance of structured data as AI reshapes content strategies, making sense of themes like conversational AI, user intent, and holistic marketing strategies.
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Curious how modern SaaS SEO goes beyond traffic and rankings?
In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4.
If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you.
This is the 53rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:55) Meet Our Guest: Bengü Sarıca Dinçer
- (03:25) KPIs for the Modern SaaS Funnel
- (13:53) Measuring the Value of Top-of-Funnel (TOFU) Content
- (17:02) The Hidden Conversion Power of Documentation Pages
- (22:13) Using AI as a Copilot, Not a Decision-Maker
- (28:35) Discovering New Channels: Is TikTok the Next SaaS Growth Lever?
- (33:06) Using Email Marketing to Test SEO
- (37:06) International SaaS Strategy: Revenue-Driven Localization
- (41:51) From Introvert to International Speaker
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era
Where to find Bengü Sarıca Dinçer
- LinkedIn: https://www.linkedin.com/in/bengu-sarica-dincer/
- X: https://x.com/bngsrc
- Website: https://designmodo.com
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
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