The At Last Podcast
The At Last Podcast
Podcast Description
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
"How do I transition to weddings?"
"What’s the best way to market my business?"
"How can I avoid burnout and enjoy a balanced life?"
"What pricing strategy ensures I’m paid what I’m worth?"
"How do I confidently showcase my talent without feeling awkward about self-promotion?"
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Podcast Insights
Content Themes
The podcast focuses on topics including effective marketing strategies, transition techniques for entering the wedding industry, and enhancing client experiences. Episodes explore specific areas such as branding authenticity, networking with vendors, and pricing strategies to ensure fair compensation for talent, with examples such as interviews with successful wedding vendors like Andrea Levine and Lindsay Knight.
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
“How do I transition to weddings?”
“What’s the best way to market my business?”
“How can I avoid burnout and enjoy a balanced life?”
“What pricing strategy ensures I’m paid what I’m worth?”
“How do I confidently showcase my talent without feeling awkward about self-promotion?”
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
If you’ve ever wondered:
How do wedding vendors actually rank on Google?
Is SEO still worth it with Instagram, Pinterest, and AI changing search?
Why are some wedding professionals consistently getting organic inquiries while others feel invisible online?
What should wedding musicians, planners, photographers, and venues actually be focusing on for SEO?
This episode is for you.
In this episode of The At Last Podcast, I sit down with wedding SEO expert Sara Dunn to break down what SEO really is, why it matters so much for wedding professionals, and how to make your business more discoverable online without feeling overwhelmed by the technical side of marketing.
Sara shares her journey into SEO, how she became one of the go-to educators in the wedding industry for search engine optimization, and practical strategies wedding vendors can start implementing right away to improve visibility, attract aligned couples, and create long-term marketing momentum.
We also dive into how AI tools like ChatGPT and Google AI results are changing search behavior, and what wedding pros should be doing now to stay relevant as search evolves.
In This Episode, We Cover:
What SEO actually is and why it matters for wedding vendors
Where SEO fits within a well-rounded wedding marketing strategy
Why SEO can become one of the highest ROI marketing channels over time
How long SEO realistically takes to start working
Common SEO mistakes wedding vendors make that hurt visibility
Why relying only on Instagram or wedding directories can be risky
How AI and ChatGPT are changing online search
What wedding musicians should focus on specifically for SEO
The role blogs, websites, YouTube videos, and content play in search visibility
How to create SEO content that attracts the right couples
What wedding vendors should prioritize first if they feel overwhelmed
SEO Specifically for Wedding Musicians
One of my favorite parts of this conversation was hearing Sara talk about SEO for wedding musicians specifically, because musicians are often left out of larger SEO conversations in the wedding industry.
We talk about:
How musicians can optimize performance videos for search
Why location-based keywords matter
The importance of educational and experience-driven content
How couples actually search for ceremony musicians, live wedding music, violinists, guitarists, and entertainment online
Why showing up in Google search can lead to more qualified inquiries
If you’re a wedding musician trying to grow your visibility outside of social media alone, this section is incredibly valuable.
AI & The Future of SEO
We also dive into how AI search tools are impacting wedding marketing.
As couples increasingly use tools like ChatGPT and Google AI results to research vendors and wedding planning advice, wedding professionals need to think differently about how their content is written and structured online.
Sara shares what vendors should focus on now to stay discoverable as search continues evolving, and why clarity, authority, and useful content matter more than ever.
Key Takeaway
SEO is not just about ranking higher on Google.
It’s about helping the right people find you at the exact moment they’re looking for what you offer.
And unlike social media posts that disappear quickly, SEO has the ability to compound over time, continuing to bring in traffic, inquiries, and visibility long after you create the content.
Connect with Sara Dunn
You can learn more about Sara, her SEO coaching, courses, SEO Fix membership, podcast, and services at:
You can also follow along here:
Instagram @saradoesseo – https://www.instagram.com/saradoesseo/
The Wedding SEO Podcast – https://podcasts.apple.com/us/podcast/sara-does-seo-podcast-wedding-seo-podcast-for-wedding/id1863491943
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica–saradoesseo.thrivecart.com/wedding-seo-bootcamp/
Resources for Wedding Vendors:
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let’s grow together and create the wedding business of your dreams!
Disclaimer
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