The At Last Podcast
The At Last Podcast
Podcast Description
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
"How do I transition to weddings?"
"What’s the best way to market my business?"
"How can I avoid burnout and enjoy a balanced life?"
"What pricing strategy ensures I’m paid what I’m worth?"
"How do I confidently showcase my talent without feeling awkward about self-promotion?"
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Podcast Insights
Content Themes
The podcast focuses on topics including effective marketing strategies, transition techniques for entering the wedding industry, and enhancing client experiences. Episodes explore specific areas such as branding authenticity, networking with vendors, and pricing strategies to ensure fair compensation for talent, with examples such as interviews with successful wedding vendors like Andrea Levine and Lindsay Knight.
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
“How do I transition to weddings?”
“What’s the best way to market my business?”
“How can I avoid burnout and enjoy a balanced life?”
“What pricing strategy ensures I’m paid what I’m worth?”
“How do I confidently showcase my talent without feeling awkward about self-promotion?”
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Hey there, musicians! Have you ever thought about performing at weddings but weren’t sure where to start? In today’s episode of The At Last Podcast, I walk you through a step-by-step process to ensure a smooth and successful wedding performance. From the initial consultation with the couple to reflecting on your performance post-wedding, this guide will help you create unforgettable musical moments while building a sustainable career in the wedding industry.
Whether you’re new to weddings or looking to refine your approach, this episode is packed with actionable insights. Plus, I share a personal story about how I got started performing at weddings and the lessons I’ve learned along the way.
What You’ll Learn in This Episode:
✔️ How to confidently conduct an initial consultation with a couple
✔️ The importance of crafting a customized setlist that enhances the wedding experience
✔️ Why rehearsing, coordinating with planners, and prepping your gear are crucial
✔️ Tips for performing with confidence and engaging with guests
✔️ Post-wedding follow-ups and how to use them to grow your business
✔️ Reflecting on your performance to continuously improve
Action Step:
Take a moment to write down three things you’d like to start doing or researching to prepare for performing at weddings. Need help? Reach out—I’d love to support you!
Resources for Wedding Vendors:
Download my Wedding Musician Equipment Checklist – https://www.alohaerica.com/wedding-musician-equipment-checklist
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica–saradoesseo.thrivecart.com/wedding-seo-bootcamp/
Have you used The Knot, WeddingWire, or Zola? What’s been your experience? DM me on Instagram @alohaericamusic–I’d love to hear from you.
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let’s grow together and create the wedding business of your dreams!
Disclaimer
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