The At Last Podcast
The At Last Podcast
Podcast Description
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
"How do I transition to weddings?"
"What’s the best way to market my business?"
"How can I avoid burnout and enjoy a balanced life?"
"What pricing strategy ensures I’m paid what I’m worth?"
"How do I confidently showcase my talent without feeling awkward about self-promotion?"
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Podcast Insights
Content Themes
The podcast focuses on topics including effective marketing strategies, transition techniques for entering the wedding industry, and enhancing client experiences. Episodes explore specific areas such as branding authenticity, networking with vendors, and pricing strategies to ensure fair compensation for talent, with examples such as interviews with successful wedding vendors like Andrea Levine and Lindsay Knight.
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
“How do I transition to weddings?”
“What’s the best way to market my business?”
“How can I avoid burnout and enjoy a balanced life?”
“What pricing strategy ensures I’m paid what I’m worth?”
“How do I confidently showcase my talent without feeling awkward about self-promotion?”
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Are you missing out on bookings because you’re too busy to follow up? In this episode, Erica reveals how automating your follow-up process can save you time, prevent lost leads, and elevate your client experience. Whether you’re replying to inquiries at midnight or trying to manage 10 leads at once, this episode will give you the tools to turn chaos into consistency—with a client journey that feels luxe and seamless.
What You’ll Learn:
Why follow-up is the most underrated booking strategy
How many touchpoints it really takes to book a wedding (spoiler: it’s not just one!)
Erica’s exact 4-step follow-up sequence to automate emails and nurture leads
Tools to help you streamline your process (including Flodesk + HoneyBook)
What a “Forever Funnel” is—and how it keeps clients engaged without you lifting a finger
How to nurture leads from open houses or expos (even if they never filled out your form)
Why lead magnets like wedding song guides or playlists are the key to long-term automation
If you’re still manually responding to every inquiry, you’re likely missing out on opportunities or not showing up in the way your clients expect. Automating doesn’t make you less personal—it frees you up to be more present where it counts.
Resources for Wedding Vendors:
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica–saradoesseo.thrivecart.com/wedding-seo-bootcamp/
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let’s grow together and create the wedding business of your dreams!
Disclaimer
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