The At Last Podcast
The At Last Podcast
Podcast Description
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
"How do I transition to weddings?"
"What’s the best way to market my business?"
"How can I avoid burnout and enjoy a balanced life?"
"What pricing strategy ensures I’m paid what I’m worth?"
"How do I confidently showcase my talent without feeling awkward about self-promotion?"
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
Podcast Insights
Content Themes
The podcast focuses on topics including effective marketing strategies, transition techniques for entering the wedding industry, and enhancing client experiences. Episodes explore specific areas such as branding authenticity, networking with vendors, and pricing strategies to ensure fair compensation for talent, with examples such as interviews with successful wedding vendors like Andrea Levine and Lindsay Knight.

The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
You might find yourself asking questions like:
“How do I transition to weddings?”
“What’s the best way to market my business?”
“How can I avoid burnout and enjoy a balanced life?”
“What pricing strategy ensures I’m paid what I’m worth?”
“How do I confidently showcase my talent without feeling awkward about self-promotion?”
If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams.
Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA If you’ve ever had a couple or planner say, “We can’t wait to work with you!” and then never followed up, this episode is your wake-up call.
Being unforgettable in person doesn’t mean you’ll be remembered later. Without a consistent, automated system to stay in touch, even the best wedding pros fade from memory.
In this episode, Erica shares how she went from losing hot leads to creating a simple, automated email system that keeps her remembered, referred, and fully booked, all through Flodesk.
You’ll learn:
Why most wedding pros lose leads even when couples love them.
How to use Flodesk to create a welcome series that builds trust automatically.
The 5 ways you can use Flodesk to stay top of mind with couples and vendors and why each is better than doing it manually.
How email automation saves hours, nurtures relationships, and turns cold leads into loyal clients.
Why now is the best time to join before Flodesk’s pricing changes forever on November 28th.
If you want to finally stop getting ghosted, free up your time, and stay booked with less effort this episode will show you how.
🎧 Listen now to learn the simplest way to stay top of mind in your market and get fully booked without adding more to your plate.
Resources for Wedding Vendors:
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica–saradoesseo.thrivecart.com/wedding-seo-bootcamp/
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let’s grow together and create the wedding business of your dreams!

Disclaimer
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