MarTech Unravelled
MarTech Unravelled
Podcast Description
What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
Podcast Insights
Content Themes
Covers a variety of topics related to MarTech such as marketing automation, customer relationship management, and personalization, with episodes like applying lean methodology to drive efficient marketing and discussions on the complexities of personalization from industry experts.
What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
Today’s episode of MarTech Unravelled podcast looks at the world of AdTech – what it is vis a vis MarTech, challenges in driving ROI in emerging markets and the talent requirements to serve an ever changing consumer landscape.
Our guest for this episode is a seasoned advertising executive with over 20 years experience working at the intersection of marketing, technology and business. Stanislas Martins is the Managing Director for West Africa at Aleph, a global digital media sales powerhouse. In this role, he oversees the company’s operations and growth across platforms such as X, Spotify, Snapchat, Pinterest, Taboola, and Audiomack across West Africa.
His career includes leadership roles at Meta SSA, Jumia, and Insight Publicis. Stanislas is a Fellow of the Chartered Institute of Marketing (CIM) UK and the President of the Association of Digital Marketing Professionals of Nigeria (ADMARP).
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