MarTech Unravelled
MarTech Unravelled
Podcast Description
What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
Podcast Insights
Content Themes
Covers a variety of topics related to MarTech such as marketing automation, customer relationship management, and personalization, with episodes like applying lean methodology to drive efficient marketing and discussions on the complexities of personalization from industry experts.
What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
On this week’s episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day “Making Sense of Data in MarTech”. Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, skills development, and networking opportunities. With a background in finance and a self-taught journey into data, Susan is currently a Senior Analytics Specialist at MultiChoice Group. She has been recognized as a Top 40 Under 40 Woman in Kenya, shortlisted as DataIQ Data Champion, a finalist for the WomenTech Global Community Award, and been included in the 50 Inspiring Women in Tech in Africa 2023.
Our conversation covered:
- Susan’s unconventional journey into data
- Misconceptions around the data profession
- The data ecosystem and various roles available
- Recommendations for marketers on an underutilised tool
- Data Storytelling
- Data Privacy
- How to keep pace in an ever evolving technology and data landscape
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