Growing Up B2B
Growing Up B2B
Podcast Description
Running a business is one thing—running a business with family is another. Growing Up B2B is dedicated to telling the stories of leaders who are building, growing, and sustaining successful family-run businesses in the B2B world. We explore the real challenges and triumphs of working with family, from navigating leadership transitions to managing business dynamics and preserving relationships along the way. If you've faced the highs and lows of growing a business alongside family and have valuable insights to share, we'd love to feature your journey on the podcast.
Think you'd be a great guest on the show? Apply at https://podcast.delianet.com/podcast-guest.
Podcast Insights
Content Themes
The podcast covers themes such as leadership transitions, family dynamics in business, and the challenges of sustainability, with episodes like 'The Greatest Insights from Family-Run Businesses in B2B' providing valuable life lessons and strategies from experienced family business leaders.

Running a business is one thing—running a business with family is another. Growing Up B2B is dedicated to telling the stories of leaders who are building, growing, and sustaining successful family-run businesses in the B2B world. We explore the real challenges and triumphs of working with family, from navigating leadership transitions to managing business dynamics and preserving relationships along the way. If you’ve faced the highs and lows of growing a business alongside family and have valuable insights to share, we’d love to feature your journey on the podcast.
Think you’d be a great guest on the show? Apply at https://podcast.delianet.com/podcast-guest.
In this episode of Growing Up B2B, your host Ed Delia speaks with Dr. Lauri Union about family entrepreneurship, leadership succession, and organizational transformation.
Dr. Lauri shares her remarkable journey of becoming CEO of her family’s struggling corrugated steel business at 27, growing it twelvefold over 14 years. She distinguishes family entrepreneurship from traditional family business, emphasizing leveraging broader family assets across generations. Dr. Lauri also introduces her Healthy Family Healthy Business Method, rooted in neuroscience, designed to help families thrive both relationally and professionally. Key themes include open curiosity, empowering others, and balancing tradition with innovation.
Check out Dr. Lauri Union’s work HERE.
Connect with Dr. Lauri Union on LinkedIn HERE.
Think you’d be a great guest on the show? Apply HERE.

Disclaimer
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