In this episode of Never Give Up, Lorna Jane Clarkson sits down with founder, creative and entrepreneur Elle Ferguson for a conversation about confidence, authenticity and what it takes to build a lasting personal brand.

From her early days in fashion and visual merchandising to becoming one of Australia’s original content creators, Elle shares how trusting her instincts helped her carve out a unique path. She opens up about launching successful businesses, learning when to say no, building trust with her audience and why staying true to yourself is often the biggest advantage in business and life.

These express episodes of @nevergiveuppod, deliver shorter, practical conversations designed to give you advice you can use straight away. Each episode dives into a single theme, from mindset and confidence to business, wellbeing and daily habits, breaking big ideas into simple moves you can use to create real momentum in your life.