Aesopian's – The MSP Marketing Podcast
Aesopian's - The MSP Marketing Podcast
Podcast Description
Welcome to the Aesopian's MSP Marketing Podcast - where the wisest in the channel come to get their MSP marketing insights.
Follow along with host Hunter Nelson, as he interviews MSPs owners and channel participants as they recap their growth stories. Shows will be conversational and educational in nature and focus primarily on inbound marketing and lead generation for managed IT service providers.
The Aesopian's podcast is brought to you by Tortoise and Hare Software a mid market MSP marketing agency serving the channel since 2018.
Podcast Insights
Content Themes
This podcast focuses on essential marketing strategies for managed IT service providers, covering topics such as inbound marketing, lead generation, cold email marketing, SEO content production, and utilizing cloud technologies. For instance, episode discussions include the failures of traditional MSP marketing practices and actionable insights on crafting effective cold email campaigns as shared by industry experts.
Welcome to the Aesopian’s MSP Marketing Podcast – where the wisest in the channel come to get their MSP marketing insights.
Follow along with host Hunter Nelson, as he interviews MSPs owners and channel participants as they recap their growth stories. Shows will be conversational and educational in nature and focus primarily on inbound marketing and lead generation for managed IT service providers.
The Aesopian’s podcast is brought to you by Tortoise and Hare Software a mid market MSP marketing agency serving the channel since 2018.
Referrals are great, but they are not always predictable. In this episode of Aesopians, Scott Millar of IT Rockstars shares how MSPs can use webinars to generate qualified leads, educate prospects, and create warmer sales conversations.
We talk about why webinar lead generation works so well for MSPs that need a more consistent pipeline. Scott explains how to choose webinar topics that speak to real business problems, why your audience needs to be specific, and how education can help you build trust before the sales call ever happens.
You will also hear why follow-up is where the real opportunity gets created. A webinar is not just a presentation. It is a lead generation system that includes promotion, registration, reminders, attendance, replay emails, and timely outreach to the right prospects.
If your MSP wants a more repeatable way to build authority, stay visible with local business owners, and create better sales opportunities, this conversation is worth a listen.
📖 Related Resources:
🎧 Listen on Spotify:
Listen to this Aesopians episode on Spotify
🎧 Listen on Apple Podcasts:
Listen to this Aesopians episode on Apple Podcasts
🔗 Scott’s Website:
Visit IT Rockstars
📲 Scott’s LinkedIn:
Connect with Scott Millar on LinkedIn
📲 Hunter’s LinkedIn:
Connect with Hunter Nelson on LinkedIn
Show Notes:
Read the full show notes for this episode
Disclaimer
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