The Smart Publishing Impact Series
The Smart Publishing Impact Series
Podcast Description
Hosted by Renee Lautermilch, Chief Editor at Smart Publishing, this podcast dives into the world of writing, publishing, and storytelling. Tune in for expert insights on the book journey—whether you're writing, publishing, or already an author. Plus, hear from inspiring authors who are changing lives through their words.
Subscribe now for the stories, strategies, and secrets behind impactful books.
Podcast Insights
Content Themes
The podcast centers on writing, publishing, and storytelling, featuring episodes that delve into various topics such as the children's book publishing process, mental resilience through storytelling, and personal branding through authorship, with notable episodes like Publishing a Children's Book and The Reasons to Write a Book offering actionable insights.
The Smart Publishing Impact Series is for business owners, coaches, and professionals who want more than just a book. Hosted by Renée Lautermilch, Chief Editor, and Jonathan Lautermilch, CEO, this podcast shows how to turn your expertise into a book that builds authority, attracts clients, and creates real opportunities. Through strategy, author stories, and expert insights, you’ll learn how to make your book actually work for your business.
Episode Title:
The Smart Publishing Impact Series – Episode 73: Anything Worth Doing is Worth Doing Right
Episode Summary:
You’ve finished your manuscript. You’re excited. You just want to get the book out there.
But should you?
In Episode 73, Renée Lautermilch, Chief Editor at Smart Publishing, tackles a mistake she sees authors make again and again: rushing the publishing process simply because they're ready to be done.
Renée explains why a book is far more than a finished manuscript. It represents your name, your expertise, and your credibility—and when the execution is rushed, the book can actually undermine the authority you're trying to build.
From professional editing and interior formatting to cover design, launch planning, and long-term marketing, this episode breaks down the areas authors shouldn't cut corners on. Renée also explains why a successful book launch requires more than announcing your release on social media and shares practical strategies for building momentum before your book even comes out.
If you're preparing to publish—or you're feeling the urge to just get your book finished and out the door—this episode is your reminder to take a breath and do it right.
What You'll Hear:
Why excitement and emotion can lead authors to make rushed decisions
How a poorly executed book can damage your credibility
Why professional human editing still matters in the age of AI
The difference between AI processing and professional editing
Why professional interior formatting can dramatically improve a book's appearance
What to consider when designing a professional book cover
Why Amazon's Cover Creator may not give you the professional result you're looking for
Why publishing next week without a launch plan is a mistake
What a strategic six-week book launch can look like
How social media, outreach, influencers, press releases, and podcasts can work together
Why podcast interviews before launch can build visibility and SEO
How to make your book stand out in an increasingly crowded publishing landscape
Why your book should have a long-term leverage plan—not just a launch date
Quote to Remember:
“Keep writing your story because the world needs your voice, but just make sure you do it the right way.”
Disclaimer
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