The Smart Publishing Impact Series
The Smart Publishing Impact Series
Podcast Description
Hosted by Renee Lautermilch, Chief Editor at Smart Publishing, this podcast dives into the world of writing, publishing, and storytelling. Tune in for expert insights on the book journey—whether you're writing, publishing, or already an author. Plus, hear from inspiring authors who are changing lives through their words.
Subscribe now for the stories, strategies, and secrets behind impactful books.
Podcast Insights
Content Themes
The podcast centers on writing, publishing, and storytelling, featuring episodes that delve into various topics such as the children's book publishing process, mental resilience through storytelling, and personal branding through authorship, with notable episodes like Publishing a Children's Book and The Reasons to Write a Book offering actionable insights.
The Smart Publishing Impact Series is for business owners, coaches, and professionals who want more than just a book. Hosted by Renée Lautermilch, Chief Editor, and Jonathan Lautermilch, CEO, this podcast shows how to turn your expertise into a book that builds authority, attracts clients, and creates real opportunities. Through strategy, author stories, and expert insights, you’ll learn how to make your book actually work for your business.
Episode Title:
The Smart Publishing Impact Series – Episode Episode 56: Leveraging Your Book Over the Long Term (With Jonathan Lautermilch)
Episode Summary:
Most authors think the hard part is writing the book.
It’s not.
In Episode 56, Renée Lautermilch, Chief Editor at Smart Publishing, is joined by co-host (and CEO) Jonathan Lautermilch as they break down what actually determines whether your book succeeds: how you leverage it after it’s published.
This episode marks the beginning of a new chapter for the podcast—with Renée and Jonathan now co-hosting—and it dives deep into the strategies authors need to turn their book into a long-term asset.
From defining your end goal before writing, to using your book as a relationship-building tool, to creating real opportunities through consistent visibility, this episode will challenge how you think about your book—and what it’s really capable of doing.
What You’ll Hear:
Why writing your book is only the beginning of the journey
The biggest mistake authors make after publishing
How to define the exact outcome you want your book to create
Why your book should be designed as a best helper—not just a bestseller
How to reverse-engineer your book based on your business goals
The power of giving your book away as a relationship-building tool
Why your book is the most effective “business card” you’ll ever have
How to use your book to open doors to speaking, partnerships, and clients
The concept of “sowing and reaping” in book marketing
Why consistency and long-term visibility matter more than launch-day hype
Quote to Remember:
“Writing the book is just the beginning—the real impact comes from how you use it.”
Mentioned in This Episode:
The One Hour Author — available on Amazon
SmartPublishingServices.com – courses, blogs, and publishing resources
Connect with Renée Lautermilch on Facebook – she’s the only one in the world
Connect with Jonathan Lautermilch on LinkedIn
Renée's Email: [email protected]
Jonathan's Email: [email protected]
Jonathan officially joins the podcast as a recurring co-host—bringing deeper insights into marketing, business strategy, and long-term book leverage.
Next Episode:
More real, tactical strategies to help you turn your book into a platform, a pipeline, and a long-term asset.
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