Partner1 Distinguished Expert Speaker Series
Partner1 Distinguished Expert Speaker Series
Podcast Description
Welcome to the Partner1 Distinguished Expert Speaker Series where we dive into the strategies, innovations, and visions that are shaping transformation in the world’s most dynamic industries today. This podcast series is designed to dive deep into actionable strategies, expert insights, and real-world success stories that help you, our audience, better understand how to stand out, partner more effectively with Microsoft, and drive impactful growth.
Partner1 is a trusted leader in helping Microsoft ISV and SI partners navigate the complexities of the Microsoft ecosystem, accelerating growth and unlocking new opportunities. Founded by former Microsoft executives, we have empowered hundreds of companies to succeed through strategic partnerships, co-selling, co-marketing, and more.
Podcast Insights
Content Themes
The podcast delves into various themes including AI applications, partnership strategies with Microsoft, and industry-specific innovations. Episodes feature discussions on topics such as the evolution of AI in financial services, practical AI use cases, and strategic decision-making in technology investments, supplemented with expert insights and predictions on future trends.
The Partner1 Distinguished Expert Speaker Series brings together industry leaders to share actionable insights and strategies for driving growth and innovation through partner ecosystems. Each session features dynamic discussions and real-world case studies, providing exclusive access to expertise on co-selling, co-marketing, achieving designations, and standing out to sellers. This series is designed for Software and Solutions partners eager to scale their businesses and succeed in a competitive, AI-driven environment.
Presented by Partner1, the trusted growth advisor behind hundreds of high-performing B2B tech companies growing profitably and globally through partnerships.
And we’re back with Season 2 of the Partner1® Distinguished Expert Speaker Series!
Please welcome Heather Mason, seasoned Salesforce ecosystem leader and CEO of ISV Accelerators. Heather breaks down why, when and how to partner with Salesforce, changes in the Salesforce ecosystem, why partners are now having their moment and ways to get started. For anyone looking to get started in the Salesforce ecosystem, this is a must-listen.
If you’re wondering how to kickstart your company’s partner-led growth, this free comprehensive assessment will let you know your areas of opportunity in just 5 minutes.
About Heather:
Heather Mason is a sales and alliances leader who has spent more than a decade shaping how Salesforce and its ISV partners win together. She’s worked every angle of the ecosystem—from building partnerships as an ISV, to leading strategic partner roles inside Salesforce, to now guiding high-growth companies as both an advisor and operator.
Heather is the founder of ISV Accelerators, a boutique advisory firm that provides Fractional Alliance and Sales leadership to a select group of high-potential Salesforce ISV partners. Her approach is simple but powerful: define a clear “better together” value prop that resonates within the Salesforce ecosystem, show how that joint solution drives customer outcomes, and build go-to-market motions that create real, measurable impact for her clients.
Across every role, Heather is known for her ability to quickly grasp a customer’s business, uncover opportunities others miss, and translate complex partner value propositions into clear, actionable strategies. She’s here today to share what she’s learned from eleven years navigating—and helping shape—the Salesforce partner landscape.
Disclaimer
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