eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.
Your Google Ads are performing. Your ROAS looks healthy. Your agency's delighted.
So why isn't your brand making any bloody money?
In this episode of the eCom Collab Club® Podcast, Adam Pearce is joined by Nick Trueman, Director of Spec Digital and host of Winning With Shopify, to tackle one of eCommerce's most expensive misunderstandings: the difference between successful advertising and profitable growth.
It's Part 2 of their PPC-meets-CRO crossover, and this time Adam's asking the awkward questions.
They get into why ROAS can be a dangerously misleading metric, how PPC and conversion rate optimisation should work together, and why throwing more money at Google Ads won't magically fix a website that's losing customers.
Nick shares some brilliant examples from the trenches, including a hideous website converting at 10%, a simple product-description change that increased conversions by 25%, and why a seemingly harmless 15% discount can absolutely batter your margins.
There's also plenty of discussion about dodgy tracking, customer lifetime value, mobile site performance and why everyone involved in growing an eCommerce business seems to be making money… except the founder.
Because revenue is lovely. Profit's rather important too.
What you'll hear:
– Why ROAS doesn't necessarily reflect profitability
– When to invest in PPC and when to prioritise CRO
– Why beautiful websites don't always convert better
– How product margins and customer lifetime value change your advertising strategy
– The importance of PPC and CRO teams sharing data
– How paid search insights can improve product pages and onsite messaging
– Why mobile speed, reviews and product credibility matter
– How discounting can quietly destroy your margins
– Why inaccurate tracking leads to expensive decisions
– Using customer behaviour to find conversion opportunities
– Why conversion rate isn't always the metric to obsess over
About the Guest
Nick is Director of Spec Digital, a digital marketing agency specialising in PPC and SEO, and host of the Winning With Shopify podcast.
Missed Part 1?
Before Nick faced Adam's questions, Adam joined Nick on Winning With Shopify to discuss five Shopify CRO changes that generated $1 million in additional revenue.
🔗 Listen here:
https://wwspodcast.com/episodes/5-shopify-cro-changes-that-generated-1m-in-revenue
Links & Resources
Spec Digital: https://spec.digital/
Winning With Shopify: https://wwspodcast.com/
Adam Pearce: https://www.linkedin.com/in/shopifyexpertadampearce/
eCom Collab Club®: https://www.linkedin.com/company/the-ecom-collab-club/
More from eCC: https://linktr.ee/ecomcollabclub
Enjoyed the episode? Follow the eCom Collab Club® Podcast for more candid conversations about what actually works in eCommerce.
No magic growth hacks. Just people who've been there, done it (and occasionally lost a small fortune learning the hard way so you don't have to).
Disclaimer
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