eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.
Marketers love customer journeys.
Customers, unfortunately, have other ideas.
One minute they're discovering your brand on social media. The next they're reading reviews, comparing prices, checking Amazon, asking a friend, forgetting you exist for a month and then buying from a completely different channel.
Simple.
In this episode, Adam Pearce is joined by Jack Squire from Get Better and Chris Forbes, Co-Founder of Cheeky Panda, to talk about how customers really buy in 2026.
From trust and influence to affiliate marketing, customer feedback and the growing challenge of attribution, this is a conversation about the gap between the journeys brands design and the journeys customers actually take.
Along the way, Chris shares lessons from growing Cheeky Panda into an internationally recognised brand and why understanding customer behaviour has become more important than ever.
In this episode:
– Why customers rarely take the route brands expect
– The changing role of social media in discovery
– Why trust beats marketing messages
– The influence of reviews, affiliates and recommendations
– How customer journeys differ across DTC, Amazon and retail
– Why attribution is getting harder
– Finding the moments that genuinely influence buying decisions
– What brands can do to create better customer experiences
About the Guest
Chris Forbes is the Co-Founder of Cheeky Panda, a fast-growing sustainable household products brand helping consumers switch to bamboo alternatives.
Since launching, Cheeky Panda has expanded internationally and become one of the best-known challenger brands in the category.
🔗 Cheeky Panda → https://thecheekypanda.co.uk
About the Hosts
Adam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, helping helps Shopify brands improve conversion, customer experience and commercial performance.
Jack Squire is Growth & Partnerships Lead at Get Better, working with brands to understand customer behaviour, improve decision-making and identify opportunities to create better customer experiences with email marketing.
🔗 Blend Commerce → https://blendcommerce.com
🔗 Get Better → https://www.getbetter.co.uk
Most customer journeys don't look anything like the ones in your workshop.
And that's exactly why this conversation matters.
🎧 Listen now.
Disclaimer
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