eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.
Most brands think they have a retention problem.
They don’t.
They’ve got an everything-else problem…and they’re trying to fix it by sending more emails.
In this episode, Adam is joined by Craig Niven, Founder of FILDI, to unpack what actually causes subscription churn — and why your lifecycle team is being asked to fix things they didn’t break.
From acquisition quality and pricing strategy to failed payments quietly draining revenue, this is a look at the parts of subscription businesses that don’t show up in your Klaviyo dashboard.
Craig’s spent 15+ years working in subscriptions across Sky, BT, News UK and sports streaming platforms, and now helps brands stop the bleeding and build subscription models that actually hold together.
He’s also a Lord of one square foot of Scotland.
In this episode
- Why “retention = emails” is one of the biggest myths in eCommerce
- How churn often starts with who you acquire (not how you retain)
- Why discount-led acquisition can backfire long-term
- The pricing mistakes that quietly kill subscriber value
- What passive churn is — and why most brands miss it
- Why emails can’t fix broken systems (but still have a role)
- What a proper retention system actually looks like
Links
FILDI → https://fildi.coCraig Niven (LinkedIn) → https://www.linkedin.com/in/craigniven/Adam Pearce (LinkedIn) → https://www.linkedin.com/in/shopifyexpertadampearce/Blend Commerce → https://blendcommerce.com
If your churn rate is creeping up…this episode will tell you why and what you can do about it.
Disclaimer
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