Everyone loves talking about growth.

Fewer people want to talk about the warehouse that's supposed to keep up with it.

Until orders start arriving late

Returns start stacking up

Or your customer service team starts forwarding emails titled:

”wHeRe'S mY oRdEr?!”

In this episode, Adam Pearce is joined by Steph Mitcheson, Business Development Director at Prolog Fulfilment Global, to talk about the operational reality of scaling an eCommerce business.

Steph has worked across manufacturers, retailers and third-party logistics providers, helping brands navigate everything from international fulfilment and marketplace expansion to reverse logistics and returns.

Together, they explore the challenges of knowing when to move to a 3PL, the hidden costs of handling fulfilment in-house for too long, and why logistics is no longer just an operations problem—it's a customer experience problem.

If you're thinking about selling internationally, reviewing your fulfilment setup or wondering whether your warehouse can cope with your next stage of growth, this episode is packed with practical advice.

In this episode:

• When it's time to stop fulfilling orders yourself
• The biggest fulfilment mistakes growing brands make
• Global expansion without operational chaos
• The realities of selling through Amazon and multiple sales channels
• Why returns deserve more attention than they usually get
• Reverse logistics, refurbishment and creating value from returned products
• How logistics directly impacts customer experience and retention
• Choosing the right fulfilment partner for your stage of growth
• The operational questions founders should ask before scaling internationally

About the Guest

Steph Mitcheson is Business Development Director at Prolog Fulfilment Global, helping brands build smarter fulfilment, logistics and returns strategies that support long-term growth.

With experience across manufacturers, retailers and 3PLs, Steph specialises in international fulfilment, reverse logistics, operational efficiency and helping businesses scale without creating unnecessary complexity.

🔗 Prolog Fulfilment Global → https://prologfulfilment.com/

About the Host

Adam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, where he hosts honest conversations with founders and operators about the realities of growing modern eCommerce brands.

🔗 Blend Commerce → https://blendcommerce.com

🔗 eCom Collab Club® → https://ecomcollabclub.com

The best fulfilment strategy is the one your customers never have to think about.

The worst is the reason they never order again.

🎧 Listen now.

#eCommerce #Fulfilment #3PL #Logistics #ReverseLogistics #ReturnsManagement #CustomerExperience #eCommerceGrowth #eCommerceOperations #eCommercePodcast