eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it’s boring.
In this episode, Adam sits down with Craig Niven: Founder of FILDI, 15-year subscription veteran and literal Scottish Lord — to unpack one of the most misunderstood relationships in eCommerce:
CRO + Subscriptions.
Most brands treat them like divorced parents who only communicate through passive-aggressive notes…but the reality is they have to work together if you want recurring revenue that actually sticks.
Craig’s seen subscriptions at Sky, BT, News UK, NFL Game Pass, Tennis TV and Future. He’s here to explain what healthy subscription businesses do differently, why so many brands launch subs badly and how to stop churn before it starts.
This one’s a biggie for anyone running subscriptions, planning to launch them, or wondering why their LTV looks like a heart monitor.
They cover:
– Why CRO & Subscription teams accidentally sabotage each other– How AB tests impact churn (yep, really)– AOV vs ARPU vs LTV: which metrics actually matter– The subscription boom: who should (and shouldn’t) launch one– Loyalty vs retention (and why points don’t equal loyalty)– The upsides, downsides & emotional damage of subscription models– Craig’s top 3 non-negotiables for subscription success– What healthy subscription businesses look like behind the scenes– How CRO + Subs can collaborate without stepping on each other’s throats
About the Guest
Craig Niven, Founder of FILDI Subscriptions Consultancy and official Lord of Glencoe (one square foot of Scottish land, infinite authority).
Craig has spent 15 years deep inside the subscription world across Sky, BT, News UK, NFL Game Pass, Tennis TV and Future.
Today, he helps scale-up brands build, understand and grow recurring revenue.
FILDI – https://www.fildi.co
LinkedIn – Craig Niven: https://www.linkedin.com/in/craigniven/
About the Host
Adam Pearce, Co-founder of Blend Commerce and eCom Collab Club®. CRO obsessive. Known for saying the quiet eCom thoughts out loud (and then some).
Join the eCC community → https://ecomcollabclub.com/community
Work with Blend
Need your site to convert like your metrics depend on it? Get CRO help from Blend Commerce → https://blendcommerce.com
Disclaimer
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