eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the Shopify CRO agency trusted by DTC businesses to get your visitors to Buy Now, Buy More, & Buy Again.
How Finula Crowe built New Day Originals through authenticity and networking.
What does it actually mean to build a brand around a person?
In this episode, Adam is joined by Finula Crowe, founder of sustainable fashion brand New Day Originals, to talk about founder-led brands, networking, and why personal visibility is becoming one of the biggest growth advantages in modern eCommerce.
Rather than hiding behind the brand, Finula has built her business by showing up — sharing the story behind the company, connecting with people in the industry, and building genuine relationships along the way.
The conversation explores why founder presence builds trust faster than polished marketing, how networking still creates the best opportunities in business, and why playing the long game in eCommerce is less about hacks and more about human connection.
In this episode
• Why founder visibility is becoming a competitive advantage• How personal brand and business brand reinforce each other• The power of authentic networking in eCommerce• Building community around a sustainable fashion brand• Why relationships compound over time
Links
New Day Originals → https://newdayoriginals.com
Adam Pearce (LinkedIn) → https://www.linkedin.com/in/shopifyexpertadampearce
Blend Commerce → https://blendcommerce.com
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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