eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it’s boring.
How do you turn browsers into loyal fans without a playbook full of tactics?
In this episode, Finula Crowe, founder of New Day Originals, joins Rich Evans (standing in for Pete and Adam) to talk about building a fashion brand that’s rooted in real values, community, and story – not smoke and mirrors.
They cover:
– Why raw, real UGC builds more trust than glossy ads
– What most brands get wrong about social proof
– How Finula turned one lockdown idea into a cult-favourite, eco-led label
– Why trust is the real conversion tool
– And the content + community play that keeps customers coming back
This episode is packed full of insights that’ll make you rethink what actually earns belief, as well as repeat buys.
About the Guest
Finula Crowe – Founder of New Day Originals. Ex-SaaS exec turned slow fashion rebel. Creating boho dresses with a conscience (and a loyal following to match).
About the Host
Rich Evans – Founder of Get Better, email obsessive, eCom Collab Club™ ride-or-die.
Work with Blend
Leaking trust (and sales) after someone lands on your page? Book a free “Metric on Fire” diagnostic: [Insert Link]
#Shopify #BrandTrust #DTC #SocialProof #EcommerceGrowth #FounderStories #RetentionMarketing #CustomerExperience #SlowFashion #CRO #UGC #NewDayOriginals #eComCollabClub #BlendCommerce #GetBetterEmailMarketing
Disclaimer
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