eCom Collab Club Podcast – The eCommerce Podcast for DTC Businesses
eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses
Podcast Description
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.
Podcast Insights
Content Themes
This podcast delves into key topics within the ecommerce space, including customer retention, qualitative data use, influencer marketing dynamics, and SEO strategies. Episodes like Why Most eCommerce Brands Suck at Retention examine retention strategies in depth, while the SEO for eCommerce in 2025 episode addresses the evolving role of SEO amidst new marketing trends.
Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands.
Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands.
Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers.
Proudly sponsored by Omnisend, email & SMS marketing so good, it’s boring.
In this episode, Pete sits down with Dan Bond, VP of Marketing at RevLifter, to talk about everyone’s favourite panic button: discounting – and why a lot of brands are getting it spectacularly wrong.
From lazy blanket sales to smarter, data-driven incentives, Dan breaks down how to stop discounts from draining your profit, while still giving customers that sweet, sweet dopamine hit they’re looking for.
This one’s part therapy session, part masterclass in how not to ruin your margins before BFCM.
They cover:
– Why “20% off everything” isn’t a strategy (it’s a cry for help)– How to personalise incentives that actually convert– The psychology behind smarter offers (and why your customers don’t need more codes, they need reasons)– How to break your audience’s discount addiction– Turning promos into long-term profit drivers
This episode is for:
Founders, marketers and eCom operators who’ve ever hit “launch” on a site-wide sale just to make the numbers look better…and probably regretted it immediately.
If you want to make this BFCM your most profitable one yet (without giving away the shop), you’ll want to listen to this one twice.
About the Guest
Dan Bond, VP of Marketing at RevLifter — helping brands use personalised incentives and smarter promos to drive conversions without torching their margins.
About the Host
Peter Gardner, Co-founder of Blend Commerce and eCom Collab Club®, on a mission to help eCom brands scale sustainably with fewer discounts, fewer tears and more profit.
Work with Blend
Need your store to convert like your margins depend on it?
Book a free “Metric on Fire” diagnostic:
👉 https://blendcommerce.com/pages/metric-on-fire
#eCommerce #DiscountStrategy #BFCM #Shopify #PromoCodes #Profitability #RetentionMarketing #DTCGrowth #eComCollabClub #BlendCommerce
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.