In this episode of All Things Circular, hosts Victoria D'Arcy and Peter Evans welcome Denis Clifford of Virto Commerce for an insightful discussion on how digital commerce is evolving to support the circular economy.

Drawing from his experience leading digital transformation at Heineken and now helping businesses modernize their B2B commerce strategies at Virto Commerce, Dennis explains why traditional eCommerce platforms are no longer enough for today's circular business models. The conversation explores how manufacturers, distributors, and technology providers are rethinking digital marketplaces to support product reuse, refurbishment, resale, and longer customer relationships.

The episode examines the growing role of AI, composable commerce, digital marketplaces, and product data in enabling circular business models. Dennis shares why companies should build operating models around customer needs before investing in technology, how buyer journeys are expanding beyond the initial sale, and why manufacturers have a unique opportunity to capture more value throughout a product's lifecycle instead of leaving it to third parties.

Victoria and Peter also explore the future of procurement, discussing how AI-powered buying experiences, digital product passports, carbon reporting, warranty requirements, and sustainability goals are reshaping purchasing decisions. Together, they examine how circular commerce requires businesses to think beyond selling new products and instead create seamless experiences that support multiple product lifecycles.

Whether you're involved in eCommerce, digital transformation, procurement, reverse logistics, ITAD, resale, refurbishment, manufacturing, or the circular economy, this episode offers practical insights into how technology is helping businesses unlock new revenue opportunities while extending product lifecycles.

Visit our website to learn more:
https://allthingscircular.com

Connect with Victoria D'Arcy:
https://www.linkedin.com/in/victoriadarcy/
Connect with Peter Evans:
https://www.linkedin.com/in/peter-c-evans-phd-217b8/
Connect with Dennis Clifford:
https://www.linkedin.com/in/deniskclifford/

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Our podcast focuses on:
Circular Economy, Circular Commerce, B2B eCommerce, Digital Transformation, Reverse Logistics, Recommerce, Refurbishment, Procurement, AI, Digital Marketplaces, Digital Product Passports, Sustainability, Supply Chain, Customer Experience, Product Lifecycle Management, ITAD, Business Innovation, Circular Business Models, and more.