Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
B2B marketers love to talk about impressions and clicks. Partners love to talk about revenue. This episode is about closing that gap.
Morgan Melnyk from MNP joins CMA Spotlight to unpack how a firm known for relationships, not funnels, builds a research-backed marketing strategy that doesn't just look good on a dashboard.
We cover the MarTech spend nobody questions until it's too late, why ”vanity metrics” and ”leading indicators” get confused constantly, and how the Consumer Debt Index turned proprietary research into real commercial traction. Plus: what to do tomorrow if you're stuck proving marketing's worth to people who only speak P&L.
A conversation for anyone trying to earn credibility in the boardroom, not just clicks in the dashboard.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.