Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
In a world that's gone almost fully digital, the strongest brands still have something you can hold. In this episode, we sit down with Rachel from Cober Solutions — a fourth-generation print company with 110 years under its belt — to talk about why physical print isn't a relic of the past, it's a competitive advantage.
We get into why physical and digital work best together, what ”emotional resonance” actually means for your brand, and why people will stand in line for hours just to get their name on something printed.
If you've ever written off print as old school, this one might change your mind.
Disclaimer
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