Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Most teams use AI to do the same old work faster. Dan Temby calls that building faster horses when what you need is a motorcar.In this episode, Derek and Marc speak with Dan Temby, SVP of Technology and Analytics at DAC. They cover what separates AI experimenters from leaders. Dan has spent 19 years at DAC, a media agency that started in the yellow pages 55 years ago. He shares what the company has learned from adopting AI early.What we cover:- How DAC pivoted from yellow pages ads to full-stack media, and why it still matters- Building AI reporting tools, from ChatGPT's code interpreter to agentic workflows- Why ”faster horses” thinking is the biggest barrier to AI adoption- ”Slop cannons” and ”meat proxies”: why dense AI output often fails with human audiences- Keeping humans in the loop with accountability, governance and limited agent permissions- Why DAC built AI out of its tools instead of into them- Agentic harnesses and how teams share knowledge across AI users- Why the experimentation phase is over
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