Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
In this episode, we sit down with Tyler Chisholm—entrepreneur, podcaster, and author of Curious as Hell—to explore how curiosity isn’t just a personality trait… it’s a leadership strategy.We dive into:Why curiosity beats ego in businessHow Collision became a marketing machine and relationship builderWhat modern marketing leaders can learn from asking better questionsThe frameworks Curious As Hell that helped lead, market, and connect more effectivelyWhether you're a marketer, founder, or team leader, this conversation is your reminder that curiosity isn’t a soft skill—it’s a power move.
Disclaimer
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