Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
In this episode of Spotlight, we sit down with Mandy Balak, President of The Gathering Summit, to explore one of the world’s most unique marketing events.
Hosted in the Canadian Rockies, The Gathering is more than a conference—it’s a three-day experience featuring 65+ sessions, four stages, and a lineup of global brand leaders.
Mandy shares the exciting roster of this year’s Brand Hall of Fame inductees, along with insights from the CMOs who will be revealing their brand-building playbooks.
We also talk about The Gathering’s new partnership with the Effies, its origin story from founders Ryan Gill and Chris Nealand, and how the event evolved from a business development idea into a global destination for connection, creativity, and celebration.
From Dana White’s unexpected three-day stay at the inaugural event to the magic that happens when marketing leaders drop their guard in the mountains, this conversation pulls back the curtain on what makes The Gathering so special.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.