Spotlight
Spotlight
Podcast Description
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Podcast Insights
Content Themes
The podcast focuses on marketing strategies, case studies, and industry insights. Specific topics include the effectiveness of marketing awards as growth strategies, budget allocation for online presence, and the importance of problem identification in marketing. Episodes feature discussions around real-life examples that offer actionable insights and inspiration for listeners, such as ways to maximize marketing budgets to create impact.
Spotlight – the Calgary Marketing Association’s podcast – shines a light on the creative pulse of Calgary’s marketing scene.
Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Marketers are often pushed to optimize for short-term performance: more leads, more channels, more campaigns. But as AI reshapes how buyers research, trust and distinctiveness are once again becoming a competitive advantage.In this episode, Chantelle Little, CEO of Tiller Digital, will unpack why brand is making a comeback, how to turn it into a growth lever, and what it takes to create a brand ecosystem that compounds in value instead of expiring after a campaign ends.
Disclaimer
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